Audience Development Strategy

Think about getting emails delivered before you think about getting them opened Many people would say that your open rate is your single most important metric. Because with a crappy open  

Suggestions for better landing pages Online publishers know what content they want on their website. It’s typically this knowledge that serves as the core concentration of their online publications. However, as time  

How to write pages and articles so that they will always get found in search engines Search Engine Optimization is a moving target. Fortunately, the tried–and-true tactics still work. Google still  

Playboy gets a social media strategy with Facebook As button-up and straight-laced as we like to be, this won't be the first time we've written about Playboy. Hey, they're a publisher  

Target your keywords, inform audiences and do so in style Download a free digital copy of our SEO Press Release Guidelines white paper now The press release will never be the same. The  

Best Ideas: Tweetups, Email Capture and IT Cooperation The Super Bowl has its awarding of the Most Valuable Player trophy, a concert has its final encore, and a SIPA Conference has  

The dramatic difference between having right and left sidebars in your email newsletters Have you ever wondered which side of your email newsletter should hold your featured product or call to  

Who No’s? Try Saying Yes or Sharing With Others I saw the show “Oklahoma” the other night. What incredible music! (Are you older than you think you are when you say,  

Businesses can now add coupons and discounts to “check-ins” Fousquare, SCVNGR and Yelp are notably the most popular “check-in” websites. And for good reason, have you seen the “Check-in Offer”? Businesses can  

Conference Recap, PR Primer Highlight Latest Hotline The SIPA Hotline newsletter has long been one of the most worthwhile member benefits. (The latest one has just been posted for members on