Audience Development Strategy

Tips for scheduling tweets and keeping up with your social media strategy during the holidays Many offices shut down for the holidays, sometimes for an entire week. Unfortunately, the world still  

Elect SEO campaign management in 2011 as your main strategy for organic search engine listings Optimizing content for search engines has become an everyday practice for online publishers and content marketers. SEO  

A valuable checklist for SEO campaign management How well versed are you on guidelines for SEO campaign management? Do you engage in managing SEO campaigns often? If so, do you find  

Three quick tips for online editors who manage email marketing campaigns As an online editor, your primary responsibility is to create reusable editorial content, recycling it in numerous media. Your core  

This year, add some ‘holiday cheer’ to your email promotions The holiday season is always a time of wonder. Children begin to wonder what they will get as a gift; Parents  

Kip Tip, Fool Video Lead Path Into Daily Posts There was a great cartoon in the newspaper last month. It went along with a story on office holiday celebrations. The cartoon  

Capture their heart and the sale will follow Every so often, I receive a direct mail sales letter for some random product. Funny thing is, I find myself analyzing it and  

Tips from Blue SkyFactory on Facebook Messages One online marketer and blogger I pay special attention to is Christopher S. Penn (@cspenn on Twitter). He's founded one of my favorite national  

Email copywriting tips for welcome emails Your welcome email is possibly one of the more important emails you will send. A bad welcome email can deter people from double opting in,  

Search engine optimization hints from Google Last week, Google came out with Google Zeitgeist 2010, which is a visual representation of how the world searched this past year. This tool is