Audience Development Strategy

New tips and case studies to be presented at the Mequoda Summit West 2011 In yesterday’s Mequoda Daily we talked about the dramatic variants in the value of an email subscriber  

7 ways to increase engagement Using social media to build relationships has been a strategy many print publishers have adopted. As digital content becomes more popular, bridging the gap between print and  

Online publishing tips for forward-thinking editors and marketers It's 2011 and most colleges are only beginning to teach their marketing students social media. If you're an editor who went to school  

Discover which traffic source is worth the most Not all email subscribers are worth the same. Many of our Mequoda Gold Members know this and can track the value of a subscriber  

Uncertain times require additional training to garner job security Online editors need to master the art of blogging to be an asset for modern publishers. Nowadays, editors have the task of creating  

Get your subscribers thinking about your products just in time for you to sell them one As an editor and email marketer, do you have a regular plan of action every  

The content landscape has changed; now it’s time to redefine your skills The blogging platform has added a new dimension to journalism in the 21st century. Writers and editors can stay up-to-date  

A new study shows social media is more valuable than before Many companies are utilizing social media marketing nowadays. In fact, there is a lot of growth in the use as more  

Don't pull tricks in your email subject lines unless it benefits the user Great open rates don't always lead to great conversions. Trying to pull a sneak attack on your users  

Social media in an hour a day Recently I was "talking shop" with my fellow social media colleagues. A hot topic that came up was working with clients and the expectations