Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.

Co-authored handbooks:

The Organic Audience Development Strategy Handbook

The Subscription Website Publishing Handbook

The Digital Magazine Publishing Handbook

The Multiplatform Publishing Strategy Handbook

Contact Amanda:

Contact Amanda via email at amanda (at) mequoda (dot) com, @amaaanda, LinkedIn, and Google+.

Articles by Amanda MacArthur

Subscription Website Publishing

7 Steps for YouTube Optimization

Optimizing YouTube video content will lead to enhanced branding and the chance to drive more website traffic YouTube clearly doesn’t want its users bouncing from the site and going to the

Multiplatform Publishing Strategy

Murphy’s New Approach Will Improve Workplace

Murphy to explain new hiring guide at SIPA 2012 “Ask your employees one important question: would you rather work short-staffed or with someone with a bad attitude?” On a video promoting

Digital Magazine Publishing

Digital Magazine Publishing Roundup: Publisher Partnerships

A recap of informative pieces on digital magazine publishing Digital magazine publishing is experiencing changes, including a Hulu-like model for unlimited digital magazine consumption. Major magazine publishers, who have partnered to

Week in Review: April 9th, 2012 – April 13th, 2012

Catch up on the Mequoda Daily’s blog posts for this past week

Digital Magazine Publishing

5 Major Digital Publishing Changes

A look at digital publishing changes and a glimpse into the future This summer alone has seen some major changes that can affect the digital publishing industry. Although some of these

New Research Shows Value in Longer Subject Lines; Email Copywriting Tips From Twitter Chat

Longer subject lines may be the way to go…on It may be time for you to get a bit more wordy in your subject lines. New research from Alchemy Worx,

Audience Development Strategy

6 Simple Changes You Can Make on Metadata

Auditing your SEO data with tips from Mequoda Summit West 2012 Metadata has two distinct functions; it helps search engines understand your content, and it helps users engage with it. Without

Subscription Website Publishing

Changing Your Website? Don’t Make This Mistake…

We love to share our own experiences at Mequoda Summits. It is our program after all, and we’ve designed it to share experiences, both positive and negative, with our clients

Digital Magazine Publishing

The Most Important Habit for Digital Publishers

Measurement needs to remain as a central part of online business development The Mequoda Summit West 2012 kicked off yesterday in Lakewood, CO. The day was full of insight from an

These Survey Answers Will Help Us Help You

Your survey answers will guide our content decisions I had a great conversation with Ryan Stillwell yesterday. He is the vice president of sales for Mortgage Success Source, LLC, and

Audience Development Strategy

Succeeding with Lifecycle Email Marketing: Segmenting and Engaging

Tips on getting started with lifecycle email campaign execution Lifecycle email marketing has created a buzz with many businesses looking to provide a better email experience to customers. We first talked about

Audience Development Strategy

3 Resources for Better Email Publishing

Tips on email segmentation, email engagement, and email creation What is the number one reason to segment your email marketing list? According to some older data from eMarketer, the main reason

Multiplatform Publishing Strategy

New Tool Builds Segments for Internet Marketers

A new product caught my eye recently, as it boasts the ability of combining “real-time product level data with click and purchase behavioral and demographic data into a single source.” This

Subscription Website Publishing

The Best Reporting Interviews Happen

Getting the most out of your interviews In yesterday’s member profile, Minal Bopaiah, editor of Subscription Site Insider, spoke of the importance that case studies play in their success. She

Audience Development Strategy

Does Your Event Really Need a Facebook Page?

If you host an annual event, then you're not only wading in the editorial business, you've also drifted intentionally into the events business. Paid events require a significant amount of

Audience Development Strategy

A Lesson on Listing Events, and Gaining Major Traffic

If you type “event listing websites” into Google, the first result on the page is a Mequoda Daily article. Originally, the article discussed the top eight event listing websites for

Audience Development Strategy

Your Site Can Easily Use Facebook Connect

Operators of WordPress blogs can incorporate Facebook functionality with the help of Simple Facebook Connect. This plug-in is beneficial to those without extensive knowledge of coding. Fortunately, it is also customizable,

Audience Development Strategy

Social Media Marketers Choose Email, SEO

Social media is one of the more organic methods for promoting ideas to interested parties. After all, people are on social networks to interact with other people – what can

Multiplatform Publishing Strategy

SIPA Member Profile: Bopaiah Focuses on Her ‘Studies’

Minal Bopaiah, Editor, Subscription Site Insider, Anne Holland Ventures Inc., Newport, R.I. How did you come to this industry? Circuitously. I was the international editor for Boston Metro. Then I decided on

Digital Magazine Publishing

Five Tablet Guidelines Presented by the MPA

The MPA Tablet Metrics Task Force recently announced new guidelines for tablet metrics The action was taken to better serve advertisers while attempting to create consistency among digital magazine publishers. In addition

Digital Magazine Publishing

The Three Top Reasons for Buying E-Books

Don’s recent article reminds me of some recent data digital publishers will love. According to Pew Internet & American Life Project, 21% of American adults have read an e-book. For

Week in Review: April 2nd, 2012 – April 6th, 2012

Catch up on the Mequoda Daily’s blog posts for this past week

What Makes People Open and Subscribe to Emails

Discounts and special offers still draw them in Why do consumers subscribe to emails from a business or nonprofit? eMarketer reported yesterday on a new survey by the firm Chadwick

Audience Development Strategy

2012 Google Updates You May Have Missed

Google makes more changes than most publishers realize. If one of the algorithm changes impacts a website, publishers are apt to realize. It’s still important to keep an eye out

Audience Development Strategy

5 Reasons to Put On Your SEO Hat

A new report from Pew Research Center shares interesting data on search engine use The Google consumer surveys revenue stream might be one reason publishers want to increase the amount of

Audience Development Strategy

The Relevancy of Google

From audience development with search engine optimization, to email marketing and social media, Google displays relevancy Getting found online is important. Fortunately, search engines have made the process much easier. And

Multiplatform Publishing Strategy

See How You Do on Our Publishing Quiz…

A challenge from some SIPA 2012 speakers Take this mid-week quiz concerning speakers at the upcoming SIPA 2012 Conference, May 20-22. 1. Which of these choices is NOT on Jeanne Hopkins’

Audience Development Strategy

Two of the Most Important Resources for Mobile Design

For those publishers trying their hand at mobile email and mobile site design, they need to pay close attention to two main things: device guidelines and best practices. Device guidelines remain

Digital Magazine Publishing

Managing the Customer Experience

Publishers today have a complex mix of digital opportunity at their fingertips. Complexity is familiar to publishers – from the intricacies of printing and distributing physical products, to harnessing the

Subscription Website Publishing

A New Way to View and Judge Paywalls…

A reverse paywall would reward your most loyal readers John Paton emerged from running the regional Journal-Register newspapers to become the CEO of the enormous MediaNews Group—and he does not like

Audience Development Strategy

7 Hip Ways to Recycle Content for an Immediate Lift in Traffic

As an editor, especially one that writes every day and several times a day, it's a sad to see some of your best content hang out in the background, possibly

Audience Development Strategy

Five Tools for Creating Blockbuster SEO Posts

The Blockbuster SEO Post has become legendary in a short time because knowing how to create Blockbuster SEO Posts can lead to immediate traffic boosts. Sometimes this increase in traffic

Audience Development Strategy

3 Tools for Success with Pinterest

Tips for getting the most from your Pinterest experience Content creators and content consumers ran to Pinterest earlier this year, and although the growth is reportedly slowing, the social site has

Audience Development Strategy

Improve Findability with SEO Blogging

SEO Blogging can do wonders for online publications Have you ever analyzed your posts that drive the most website traffic? What characteristics do they have that make them so valuable? In some

Multiplatform Publishing Strategy

SIPA Member Profile: Freer Keeps Spidell All Accounted For

Lynn Freer, President, Spidell Publishing, Inc.®, Anaheim, Calif. How did you get into this business? I was doing tax returns but was not an accountant or bookkeeper. I was actually a French

Audience Development Strategy

Digital Publishers Do This to Find Key Audiences

Extensive keyword research is a digital publisher’s best friend. It is used not only to find what audience members are searching for, but it also helps quantify competition and the

Week in Review: March 26th, 2012 – March 30th, 2012

Catch up on the Mequoda Daily’s blog posts for this past week

The Merits of User-Created Content and the ‘Discovery’ of Pinterest

Rodney emphasizes user-created content at SIPA Munich More than 100 attendees from 13 countries and 24 companies have gathered yesterday through tomorrow for the SIPA Munich Conference. You can follow

Digital Magazine Publishing

Three Noteworthy Findings on Apple’s App Store for iPad

Developers and publishers engaging in digital magazine publishing through Apple’s App Store need to know these new statistics With the iPad taking the lion’s share of the tablet market, most publishers

Digital Magazine Publishing

An Option for Publishing Digital Magazine Content

Digital publishers have seen apps come along that provide the option to publish digital content while also serving as a digital newsstand. Zinio and Apple’s Newsstand app are perfect examples. However,

Digital Magazine Publishing

How Digital Publishers Can Use Listings to Generate Profits

The Mequoda Summit West 2012 features a Master Class dedicated to revenue generation Generating revenue is always on the minds of CEOs, investors, and managers, but their thought process may not

‘Hunger Games’ Marketing Plan Should Get Us Thinking

Hunger Games marketing campaign yields vital lessons “This book is on junior high reading lists, but kids killing kids, even though it’s handled delicately in the film, is a potential

Audience Development Strategy

Refocusing Email Marketers in 2012

Considerations for making email campaigns more effective Email marketers spend a lot of time creating email marketing campaigns and informational email newsletters. They analyze past email campaign results, strategize on future

Audience Development Strategy

Create Engagement Through Email with this App

Getting users to comment on your blog posts can be difficult. Sometimes people have the desire to add substance to your blog content, but don’t want to be the first

Digital Magazine Publishing

Email Highlighted as Shareable Component of Digital Publishing Strategy

Today’s live webinar – Seven Pillars of Digital Publishing Success – features a section on shareability. This pillar dictates the many ways that digital publishers can reach new audience members

Digital Magazine Publishing

Tomorrow: Discover the Strategies for Digital Publishing Success

Integrated digital publishing has evolved exponentially in a short time. The first major tablet to reach the market, the iPad, was released less than two years ago. Now, Forrester is

Multiplatform Publishing Strategy

How to Start Your Own eLearning Program

It May Be Time to Get on the eLearning Curve According to the American Society of Training and Development (ASTD) 2011 State of the Industry Report, money spent by organizations on

Audience Development Strategy

3 Tricks For Getting Users to Give Up Active Email Addresses That Convert Better

Do you have an idea of how many email addresses on your list are misspelled or downright fake? Taking a look at your bounce rate, you can probably attribute over

Subscription Website Publishing

3 Options for A/B Testing Tools

Every online marketer in 2012 should be praising the power of testing. It is the proverbial golden goose, which can lead to more effective money making options. Beyond the results themselves,

Subscription Website Publishing

11 Tips for More Conversions

Three types of conversions that will improve your online business There are multiple conversion types that need to be addressed by digital publishers. The analysis will provide statistics on different parts

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