Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.

Co-authored handbooks:

The Organic Audience Development Strategy Handbook

The Subscription Website Publishing Handbook

The Digital Magazine Publishing Handbook

The Multiplatform Publishing Strategy Handbook

Contact Amanda:

Contact Amanda via email at amanda (at) mequoda (dot) com, @amaaanda, LinkedIn, and Google+.

Articles by Amanda MacArthur

Website News: Is a Hybrid Website Your Next Move?

A hybrid website can be many things to a large online audience Publishers have good reason to create a hybrid website. On one had, the hybrid allows them to operate a

Digital Magazine Publishing

Magazine News: Publishers are Focusing on More than Digital Magazine Software

Digital magazine publishing success considers tablet growth and mobile sites too Digital magazine software initially focused on the app. Although this is still a prominent part of digital magazine publishing, many

Audience Development Strategy

Email News: Email Marketing Statistics & Lessons from Non-Publishers

Would you like to see an increase of 700% in your monthly email marketing statistics? Email is an interesting medium that’s used differently by an array of businesses. I’ve worked with

Multiplatform Publishing Strategy

Content News: Branded Content Takes New Form

Are you surprised content marketing and social media are legitimate Internet business models? Content marketing was poised to be one of the top Internet business models because it isn’t gimmicky like

Mequoda Weekly: May 27, 2013 – May 31, 2013

Catch up on the Mequoda Daily’s blog posts for this past week

The Tablet: Key to Your Online Empire, Not Just Your Digital Magazine

With all the talk about tablets and digital magazines these days, it’s tempting to think of the desktop or laptop, and the website you worked so hard to establish back

Website News: Subscription Business Model Tips for Modern Content Publishers

Subscription content goes everywhere. It’s displayed on smart phones, tablets, desktops and laptops. It involves words, images and sounds. The digital subscription has become a model media companies cannot afford to ignore.

Audience Development Strategy

Email News: The Best Email Design Relates to Your Overall Email Strategy

When someone discusses the components of the best email design, what do you think about? Is it the physical look of the email newsletter or marketing piece? Or does it

Audience Development Strategy

The Truth About Using Hero Shots in Email Newsletters

As humans, we are drawn to shiny things. You can have a 200-page book, but when you add pictures, examples and visual case studies to a page, you’re keeping the

Digital Magazine Publishing

Magazine News: The Evolution of Magazine Publishing Software

What began with devices has now turned to software. Digital magazine publishing software is evolving to focus on a better user experience. In turn, online publishers are partnering with platforms that

Mequoda Weekly: May 20, 2013 – May 24, 2013

Catch up on the Mequoda Daily’s blog posts for this past week

Is EatingWell’s Subscription Website Teaching Meredith a Lesson?

We talk a lot about the Online Magazine Index – OMI – that’s a fairly accurate measure of a publisher’s Internet savvy. In subscription website publishing, you should easily have

Audience Development Strategy

Tablet Study Shows 62% Read Email Daily on Their Tablets

Everybody checks their email daily. I'm one of those millennials that stereotypically uses my phone as an alarm clock and checks my email before I even roll back the blankets

Digital Magazine Publishing

Why Millennials Love the Men’s Health Digital Magazine

It’s always a good time when a woman gets to read a men’s magazine as part of her job. I swear I was researching whether Men’s Health advertises their digital edition

Mequoda’s 2013 Tablet Study Predicts Internet Users Will Prefer Digital Magazines to Print by 2020

23% of tablet users currently prefer to read digital magazines on their tablets as opposed to print -- by 2020, 65% of all U.S. Adult Internet users will feel the

Mequoda Weekly: May 13, 2013 – May 17, 2013

Catch up on the Mequoda Daily’s blog posts for this past week

Your Subscription Website is Not a Magazine

As Don likes to say, your magazine is not a website. And your website is not your magazine. In fact, your subscription website isn’t even a website. It’s actually three websites:

Mequoda Weekly: May 6, 2013 – May 10, 2013

Catch up on the Mequoda Daily’s blog posts for this past week

11 Landing Page Optimization Tests for Subscription Websites [+ Video]

When a visitor arrives at your website landing page, you have about five seconds to make a good impression and capture her attention. If you don't succeed immediately, she is

Create a Calendar for Better Email Marketing Management

Audience Development Strategy

Create a Calendar for Better Email Marketing Management

Organize email marketing campaigns by creating an editorial and promotional calendar that keeps editors on track and in line with email revenue goals

Mequoda Weekly: April 29nd, 2013 – May 3, 2013

Catch up on the Mequoda Daily’s blog posts for this past week

Audience Development Strategy

21 Tips for Improving Email Deliverability [+Video]

If an email gets sent to an inbox and lands in the junkbox, does it make a sound? Emails not getting delivered once in a while is typically an anomaly, but... Have

Mequoda Weekly: April 22nd, 2013 – April 26th, 2013

Catch up on the Mequoda Daily’s blog posts for this past week

In Subscription Website Publishing, Queen Martha Rules … For Now

How big is the Martha Stewart brand? The formal name, Martha Stewart Living Omnimedia, pretty much says it all. And Googling the name for news of the company in the

Digital Magazine Publishing

Digital Publishing Turns Things Around at The Atlantic

My assignment last Friday was to review the app created by The Atlantic, a 156-year-old publication that was born from the minds of Boston’s intellectual elite – hardly a publication

Mequoda Weekly: April 15th, 2013 – April 19th, 2013

Catch up on the Mequoda Daily’s blog posts for this past week

Digital Magazine Publishing

How the iPad is Saving the Publishing Industry

Anyone who doubts that the iPad is the most important media-related technological innovation in all of human history should re-read those dates. And the exciting thing for those of us

Mequoda Weekly: April 8th, 2013 – April 12th, 2013

Catch up on the Mequoda Daily’s blog posts for this past week

Subscription Website Publishing Proves Its Worth

The New Yorker shows that it’s not only the wave of the future, but can also remedy the sins of the past. Take a trip with me today to the

Audience Development Strategy

41 Ways to Build Email Circulation Forever [+ Video]

You can build email circulation over forty different ways, and we've got all the case studies to prove it! If you’re subscribed to our email newsletter, then you’re living proof

Digital Magazine Publishing

Forbes Hits Digital Magazine Publishing Out of the Park

When people aren’t talking about Kim Kardashian’s pregnancy these days, it seems they’re talking about iPads. And when they talk about iPads in our world, they’re talking about digital magazine

Mequoda Weekly: April 1st, 2013 – April 5th, 2013

Mequoda Weekly: April 1st, 2013 – April 5th, 2013

Catch up on the Mequoda Daily’s blog posts for this past week

Mequoda Weekly: March 25th, 2013 – March 29th, 2013

Catch up on the Mequoda Daily’s blog posts for this past week

Audience Development Strategy

The Email Copywriter of the Future will Write for Readers on the Run

Now’s the time to plan for tablet and smartphone email platforms Just when you thought you’d mastered all the new copywriting techniques demanded by the 21st century … mobile devices are

Mequoda Weekly: March 18th, 2013 – March 22nd, 2013

Catch up on the Mequoda Daily’s blog posts for this past week

Creative Landing Pages are About More than Fancy Design

Stay focused, be quick, and write well The other day my husband had to fetch a magnifying glass to read what was printed on a box of gourmet chocolate milk mix. It

Mequoda Weekly: March 11th, 2013 – March 15th, 2013

Catch up on the Mequoda Daily’s blog posts for this past week

Audience Development Strategy

Persuasive Online Copywriting: Which Headlines Work Best?

Write less but create powerful headlines Which of the following headlines do you think will perform better?

Mequoda Weekly: March 4th, 2013 – March 8th, 2013

Mequoda Weekly: March 4th, 2013 – March 8th, 2013

Catch up on the Mequoda Daily’s blog posts for this past week

Audience Development Strategy

What’s New in Recent Email Marketing Research

As online professionals, we spend a lot of our time testing, researching and applying new strategies to create "best practices". Sometimes these practices apply to everyone and sometimes they just

Mequoda Weekly: February 25th, 2013 – March 1st, 2013

Catch up on the Mequoda Daily’s blog posts for this past week

Best Landing Page Examples of Great Anxiety-Ridden Headlines

Best Landing Page Examples of Great Anxiety-Ridden Headlines

"You either want something you don’t have, or you have something you don’t want.” That's one of the main truths in life that every copywriter needs to know to use basic

Mequoda Weekly: February 18th, 2013 – February 22nd, 2013

Catch up on the Mequoda Daily’s blog posts for this past week

Audience Development Strategy

As an Online Copywriter, Your Job is to Meet Dueling Demands

Blending compelling copy with keyword strategy takes practice. Lots and lots of practice. Online copywriting has made it necessary for us, ah, mature copywriters to update our existing skills to meet

Content Marketing Strategy

A proven roadmap to Internet publishing success, in 90 minutes Stop guessing: Learn the Mequoda strategies that have earned millions for others

Mequoda Weekly: February 11th, 2013 – February 15th, 2013

Catch up on the Mequoda Daily’s blog posts for this past week

Audience Development Strategy

Email Marketing Templates that Are Something to Write Home about

10 email marketing template best practices for success With email being one of the most effective ways of marketing our products, it’s always a good time to review Best Practice email

Mequoda Weekly: February 4th, 2013 – February 8th, 2013

Catch up on the Mequoda Daily’s blog posts for this past week

Best Landing Page Designs Depend on More than the Designer

Deploy your words to make landing pages more powerful The best landing page designs aren’t about design. OK, they’re sort of about design. I know that my copy can enhance and work

Mequoda Weekly: January 28th, 2013 – February 1st, 2013

Catch up on the Mequoda Daily’s blog posts for this past week

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