Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.

Co-authored handbooks:

The Organic Audience Development Strategy Handbook

The Subscription Website Publishing Handbook

The Digital Magazine Publishing Handbook

The Multiplatform Publishing Strategy Handbook

Contact Amanda:

Contact Amanda via email at amanda (at) mequoda (dot) com, @amaaanda, LinkedIn, and Google+.

Articles by Amanda MacArthur

Multiplatform Publishing Strategy

Publishers Partner With AOL’s Gathr

Audience Development is reporting that publishers have partnered with AOL on a new subscription service. Michael Rondon writes, "The service, Gathr, packages subscriptions to a variety of products and services

Multiplatform Publishing Strategy

The National Journal Gets Responsive, Ditches App

The National Journal is moving its website to a more responsive design and ditching its app. AdWeek's Lucia Moses writes, "For National Journal, its iPhone app is relatively new (introduced

Multiplatform Publishing Strategy

Business Insider Bets on Long Form

Capital New York is reporting that Business Insider will be investing in longer format articles. Business Insider founder and editor-in-chief Henry Blodget told Capital New York they plan on investing

Multiplatform Publishing Strategy

National Geographic Turns 125

For 125 years National Geographic has been showing us all the foreign places of the world and inspiring adventure for generations. International Business Times has a brief look back at

Multiplatform Publishing Strategy

World’s Oldest Newspaper Is Going All Digital

FishBowl NY is reporting that Lloyd’s List, the worlds oldest newspaper will stop it's print edition and go all digital on December 20th. Lloyd's List has been publishing since 1734.

The Magazine Subscription Website Business Model

The magazine website is one of nine subscription website models that Mequoda has identified and defined. We do this because designing a website is as much about establishing a business

Multiplatform Publishing Strategy

PopSci Axes Comments

Popular Science took the necessary steps to clean up their online community. They've permanently disabled comments, all in the name of science. Suzanne LaBarre, online content director for Popular Science

Audience Development Strategy

How to Use Social Media for Building Email Lists

Social media is not the enemy of email. In fact, it can be used to build email circulation. Some might argue that email is more personal than social media because an

Multiplatform Publishing Strategy

Google Cuts Off Keyword Data

That day we thought would never come is here. Search Engine Watch is reporting that Google has encrypted all search queries thus cutting off all keyword data. Thom Craver writes,

Digital Magazine Publishing

MAD Magazine Offers a Haywire Digital Edition

The last time I read MAD magazine was as a young teenager. The thing I loved the most, besides Spy vs Spy (the Wikipedia link is included for you young

Multiplatform Publishing Strategy

The Washington Post Gets Visual

Ad Week is reporting that The Washington Post has launched a new visual news project called Topicly. Lucia Moses writes, "Topicly provides a visual presentation of the day’s biggest topics.

Multiplatform Publishing Strategy

Apps Are This Week’s Digital Publishing Trend

Publishers have been creating apps but recently they've turned it up a notch and that's why apps are this week's digital publishing trend.

Multiplatform Publishing Strategy

Wine Enthusiast Launches New App & Website

Wine Enthusiast has launched a new app called the Tasting Guide which is available on the Apple App store and will be available on Google Play in September 25th.

Audience Development Strategy

Our 10 Most Popular Email Marketing Posts

This week we're taking a blog-cation as we pack our bags for Boston and get ready to mingle with publishing professionals at the Mequoda Intensive. In the spirit of always

Multiplatform Publishing Strategy

FTC Eyes Native Advertising Practices

It looks like "native advertising" has caught the eye of the Federal Trade Commission, again. Paid Content reports,"On Monday, the FTC announced that it will hold a workshop on December

Multiplatform Publishing Strategy

Hearst Holding Magazine Upfront Meetings

Ad Age is reporting that Hearst Magazines are holding magazine "upfront" meetings with hundreds of media buyers and ad agencies. Michael Sebastian reports," The Hearst upfront, scheduled for Oct. 15

Multiplatform Publishing Strategy

Native Advertisements Are A Digital Publishing Trend

Native advertisements have become very popular with all kind of publishers. Below is a quick look at this recent digital publishing trend.

Multiplatform Publishing Strategy

More Magazines Are Betting on E-Commerce

A few years ago we were wondering what magazines would do in the digital age. We expected subscription websites to grow in popularity, but we weren’t sure what prices would

Multiplatform Publishing Strategy

Did People Just Invent the Best Subscription Model Ever?

The New York Times is reporting that People is changing its subscription model. Christine Haughney reports,"On Monday, the magazine is introducing four new subscription packages. It is trying to attract

Multiplatform Publishing Strategy

Should Your Editorial Staff Write for Advertisers?

Ad Age has a new report on the relationship of editorial staff and advertisers. Michael Sebastian reports, "Many publishers embracing sponsored content defend the integrity of their ad/edit walls by

Multiplatform Publishing Strategy

Paywall Experimentation is a Digital Publishing Trend

Publishers have been experimenting with their paywalls all summer. See why paywall experimentation is a digital publishing trend. Esquire has been up performing all kinds of paywall experiments this summer.

Online Subscription Marketing: A Long Way from Direct Mail Packages

As you may have noticed, Mequoda is a firm believer in the power of email newsletters as a marketing channel – so much so that a Mequoda subscription website is

Multiplatform Publishing Strategy

Bloomberg’s Digital First Video Strategy

Does this work on TV or the web? That is the question Bloomberg TV producers are asking themselves now. Digiday has a full report on how this digital first strategy

Multiplatform Publishing Strategy

Bezos Keeps the Reader in Mind

Back to the basics, that's what Jeff Bezos has in store for The Washington Post. Speaking by phone Bezo told The Post,"We’ve had three big ideas at Amazon that we’ve

Digital Magazine Publishing

Popular Science Turns its Digital Edition Around

Popular Science, founded in 1872 and now owned by mega-publisher Bonnier Corp., is the fifth-oldest continuously published magazine in the United States. But as old as it is, its focus

Multiplatform Publishing Strategy

Website Facelifts are a Digital Publishing Trend

Website redesigns and facelifts have become a digital publishing trend for the summer. Here are a few highlighted redesigns. Capital New York has all the details on the New York Post's

Multiplatform Publishing Strategy

Steep Postal Rate Hike Looms

The National Journal is reporting that the U.S. Postal Service may increase postage rates next week as much as 10%. Billy House writes, "Postal rate increases are capped at inflation,

Audience Development Strategy

Chicago Magazine Turns Email Subscribers into VIPs

Make your email promotions sound exclusive and your readers won't mind receiving them Chicago Magazine caters to the upper crust crowd of Chicagoans. The average print subscriber is a female, aged

Multiplatform Publishing Strategy

Video is Heating Up as a Hot Digital Publishing Trend

Video and film have become a hot digital publishing trend this summer. The New York Times is reporting that Time is dipping it’s toe into the documentary film industry. Christine Haughney

Multiplatform Publishing Strategy

Game Informer’s Domination, La Presse Passes on Paywalls

According to AdAge, Game Informer accounts for one third of all digital magazine subscriptions. Michael Sebastian reports, "The 22-year-old magazine, which previews and reviews videogames, has a digital replica circulation

Multiplatform Publishing Strategy

Harvard Business Review Focuses on Multiplatform & Boosts Circ 10%

Audience Development had a report earlier this month on how Harvard Business Review increased prices and increased their circulation at the same time. Michael Rondon reports, "HBR has seen total

American Ceramic Society Subscription Website = Mequoda Method 101

When it comes to showing off a perfectly executed subscription website, they don’t come any more perfect than CeramicArtsDaily.org. Along with all our other Mequoda top operators, they’re golden in

Multiplatform Publishing Strategy

Mag+’s New Partnership Adds Relationship Management

We've been working with Mag+ a bunch lately, so their new partnership with Appboy is pretty exciting. According to Kara Udziela, PR manager for Mag+, "the partnership enables Mag+ clients

Audience Development Strategy

The Business of Email Ads: Designing an Ad-Driven Email

Although a large percentage of the publishers we work with generate revenue by selling products, we work with many who generate their revenue either through ads, or through a product

Multiplatform Publishing Strategy

The Digital Gap Remains For Most Publications

The latest PPA figures are out. So how did digital magazines fare? The Guardian has all the details. Ami Sedghi writes, "At first glance some of the figures look very

Multiplatform Publishing Strategy

Vogue, Allure, and New Yorker Blossom in Print, E-Commerce and Blogging

The Guardian has a full report on how the luxury titles at Conde' Nast have been performing. Josh Halliday reports,"Thumping in at 430 pages, the September issue of Vogue is

Multiplatform Publishing Strategy

Non-Traditional Partnerships Become a Hot Digital Publishing Trend

Non-traditional partnerships have really become a hot digital publishing trend in the last month. These sort of retail-food-publishing partnerships are one of the hottest new digital publishing trends. Oh, and

The Periodical Subscription Website Business Model

The periodical website archetype is often associated with newspaper brands and other news periodicals that include trade papers like Computerworld and Variety. Periodical subscription websites may also be called news sites,

Multiplatform Publishing Strategy

Research Confirms People Consume Print + Digital at the Same Pace

Campaign Magazine has the details on a new study released by Conde Nast comparing the dwell times between print and digital content.

Audience Development Strategy

Black Belt Email: As Disciplined as a Winning Athlete

This week I had the pleasure of spying on one of our best Mequoda operators, Black Belt. Over the last few months I've been peeking in on a variety of

Multiplatform Publishing Strategy

InStyle Goes Retail With Nine West

Another savvy publishing partnership to report. USA Today reports that InStyle Magazine and Nine West are collaborating on a new shoe line. According to Olivia Barker, "The flippable fashion fixture

Multiplatform Publishing Strategy

NFL Finds New Audience in Marie Claire Readers

The NFL has a creative ad campaign in store for female magazine readers. AdAge reports that the NFL will be running a 16-page insert called "The Savvy Girl's Guide to

Multiplatform Publishing Strategy

Wait, Who Bought Newsweek?

Even though Jeff Bezos' purchase this week knocked them out of the spotlight, a relatively unknown company, IBT, publisher of IBTimes.com bought Newsweek. What nobody is failing to mention in

TIME Doesn’t Know What to Do With All This Traffic

Back on April 1 Don wrote a post entitled Saving TIME Magazine: or, the Future of All of Us. Don’s vision of the future, even for faltering weekly news magazines,

Multiplatform Publishing Strategy

Times Says Magazines Lose Print Readers But Gain Digital Readers

The New York Times has a new report on magazine subscription and newsstand sales. Christine Haughney writing for The Times reports, "Magazines continued to struggle with sales of subscriptions and

Multiplatform Publishing Strategy

Bezos Signals the Changing of the Guard?

The Washington Post Company has agreed to sell its namesake newspaper and affiliated publications to Jeff Bezos, founder and CEO of Amazon.com for 250 million in cash. Bezos will be

Digital Magazine Publishing

Mequoda Tablet Study Video Answers: What Do Digital Readers Want?

Mequoda’s 2013 Tablet Study has been making the rounds in the industry, especially because it surprised a lot of pundits. Why? First, because we’re the first researchers to ask respondents

Multiplatform Publishing Strategy

Newsweek and Boston Globe Sold

Newsweek was sold over the weekend to IBT Media, reports Capital New York. "IAC/InterActive reached a deal to sell Newsweek, which has been publishing since January as a digital-only version

Multiplatform Publishing Strategy

The World’s Most Interesting Paywall?

In one of the most interesting paywall experiments we've ever seen, there's a new article on what The Sun is up to. "The company is launching a new digital subscription package

Multiplatform Publishing Strategy

Comments Get an Upgrade at the NY Times

The New York Times has started experimenting with its placement of comments, reports Journalism.co.uk. Marc Lavallee, a deputy editor of interactive news at the New York Times said, "the comments were

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