Enhance customer experience by asking for their opinion
Having best practices for survey functionality helps you effectively communicate with your audience.
In addition to having analytics show you the keyword phrases visitors are arriving at your website from, you can survey your audience to ask about the types of content they like and prefer. This helps get the most active audience members – the ones likely spending the most money on your brand – involved in the conversation.
For survey functionality on WordPress websites, we suggest the SurveyMe WordPress plug-in.
According to its website, SurveyMe allows you to create contact surveys with different types of data collection options, including but not limited to checkboxes, radio buttons, textboxes and text areas.
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The functionality of SurveyMe allows you to determine which areas of your survey are mandatory. For instance, if you want new unregistered visitors to be able to fill out the survey, you can do so while requiring them to include an email address for future correspondence.
Another handy aspect of SurveyMe is that it contains a simple CAPTCHA to help prevent SPAM.
There are dozens of plug-ins, including free and Premium Mequoda Plug-ins, which help WordPress sites streamline their content and enhance the user experience. If you’d like to learn more about the plug-ins we offer and the training associated with them, contact Kim Mateus via email or by phone at 401-293-0401.
