Determining common labels among Web users can be easy and absolutely free.
- Check your website’s search logs to see what terms your visitors are using to find information that isn’t easy to find from the homepage.
- Use a free keyword generator such as the Overture Keyword Selector Tool to find out the best words to use. Enter a word to find out its relative popularity ranking on search engines. The added bonus is that key phrases and words that the audience understands will also improve the site’s ranking on search engines, which are designed to evaluate relevancy as a “human” would.
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