A variety of external sources will help your system perform better
Regardless of your business model, there are some external system options that will help you monitor the health of your system while making other activities easier to conduct.
For instance, Google Analytics is one free option that will help you track website traffic and conversions. You can use its features to determine which keyword phrases generated the bulk of your traffic; or you can set up goals to see which products generate the most revenue for you. Google Analytics is a great option for tracking your system’s performance for free.
WhatCounts is a tier-one email service provider that most Mequoda Gold Members use. In addition to email broadcasting and whitelisting services, WhatCounts offers customer support, training and reporting services. With its help, you can monitor email performance, click-through rate and revenue per thousand emails sent.
PayPal is another external system option that allows your customers to make monetary transactions easily and efficiently. PayPal is a safe option that many retailers choose to use.
Finally, OpenX is an external system option we recommend for placing advertisements on your website. OpenX allows you to store your ads on their servers, which can be programmed to appear in a variety of different ways and locations.
There are, of course, many other external system options available for online businesses. If you need assistance determining the right options for your system, join us at the Mequoda Bootcamp in New York City.
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