At this week’s Mequoda Summit, Robert W. Bly, the man McGraw Hill calls “America’s best copywriter” will deliver a presentation titled “World’s Best Kept Copywriting Secrets”. He also has a book by the same name.
In his presentation on Friday afternoon, Bob will reveal tips for writing great headlines, great outer envelope messages and will demonstrate how to deliver a complete and compelling message.
One of the tips he’ll reveal is what he likes to call the 4 “U”s for writing effective headlines. Bob says headlines must always be:
- Urgent
- Unique
- Ultra-Specific
- Useful
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Bob recommends rating your own headlines against the 4 “U”s to see how they match up.
For more copywriting tips and to hear Bob’s entire presentation, please join us this week at the next Mequoda Summit.
