A few tips to sell more online advertisements with strong website design
Website design isn’t just important to the users that visit your website, it is also important to the advertising that you want to feature on your website.
Every online publisher wants to have a highly efficient and effective website. Having this type of website will encourage return visits and generate revenue through direct product sales as well as online advertising.
When it comes to offering online advertising on your website, are you capable of doing so? Is your website designed properly so that advertisers will want to work with you?
What can an online publisher do to assure that his or her website is set up for the best possible advertising experience?
Advertising design for websites
First, ask yourself, “Have I designed my website and newsletters to accommodate advertising and deliver value?” If so, great, if not, you have some work to do. It is especially important to make sure that both your website and email newsletters are designed properly because that can help you generate more online advertising revenue. Online advertisers like to get content packages where they can promote directly on the website and through email newsletters. Only doing one or the other will restrict you from generating the most amount of online advertising revenue as possible.
Next, consider how your site and email newsletters look. Are the advertisements visibly above the fold? They should be for maximum exposure to website visitors or email subscribers.
Are you offering alternative sponsorship opportunities? Some publishers allow for custom advertising opportunities that involve specific sponsorship on the website such as categories or topics in addition to sponsorship of email newsletters. For instance, if you’re a publisher that writes about musical instruments, you could have Fender as an exclusive sponsor of the “Electric Guitar” section of your website in addition to offering them a main slot in your email promotions.
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State of the Art Design
One of the best ways of maximizing online advertising involves harnessing together the power of multiple types of online advertising. For instance, PC World incorporates cost per thousand, cost per click and lead-generation revenue streams on all pages of their website. In some cases they also include sponsorship opportunities. They are able to do this and still have a website that is designed well. The top of their website is tight on content, which helps maximize the visibility above the fold.
Flexible Design
For other websites, a flexible design can be beneficial. In this manner, some online advertisements will appear only when sold. This will put the best products out to the consumers more regularly.
And remember, always utilize the white space at the top of your website. It’s above the fold and will be seen by the users who visit your website.
To learn more about proper design for websites that incorporate online advertising, join Dan Ambrose on November 2nd at 12:30 pm EST for our Maximizing Online Advertising Revenue webinar.
