Membership Website Mistake #3: Lacking Content

Providing too little content to your audience is a major issue, especially if you purport to have a comprehensive collection of informative content.

For instance, if you’re looking to launch a reference model, and you do not have enough content, it’s a deadly sin. A reference website – which is often organized in an encyclopedia-like fashion – is suppose to answer questions on a specific topic and implies that you can answer any question your audience has on the topic.

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If you cannot adequately provide the answers your audience seeks, users will decide any price they paid is too much. At its launch, a membership website should have thousands of pages of content, which can be built upon through time.

Examples of great reference websites include Trip Advisor and WebMD.

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