We recently reviewed a membership website, www.ArtisticThreadWorks.com, that offers a free weekly embroidery newsletter called “Bobbin-Buzz”. We would consider this free email newsletter the Mequoda hub of this membership website.
For a needlecraft hobbyist, the offer is practically irresistible. Every week, the publishers of “Bobbin-Buzz” and ArtisticThreadWorks.com award one free email subscriber a $25 gift card to the online fabric and craft store Joann.com. Plus, every week, subscribers to Bobbin-Buzz get free designs, great articles, inspiration and more.
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It’s a fantastic offer that we’re positive a prospect wouldn’t want to pass up. The trouble is that the sign-up box is not clear and obvious to the first-time site visitor. There’s no empty email box that would easily capture the first-time visitor’s eye. Instead, it’s a link that says “Free Designs & Weekly Prize Drawing” in which the prospect has to click off the homepage to discover that this is in fact a free email newsletter.
Mysteriously, a visit to the Way Back Machine reveals that the sign-up box used to be right on the home page and much more visible. We’d recommend the publishers of this membership website return to the former design.
