Consumers are showing awareness and acceptance of digital publications, learn how your publication can benefit from a subscription website
Although subscription websites have been around for almost a decade, they are now becoming more important than ever to publishers.
Why is this so?
For starters, the iPad is a game-changer. It has helped the digital revolution continue upwards as more consumers are aware, accepting and desiring digital content.
One lovely trait of the iPad is that it has convinced users that premium content is worth paying for. Consumers are responding by purchasing and consuming more content than expected.
In fact, a recent study found a majority of digital reader users are reading “more digital content than I ever thought I would.”
That same study showed that 73% of all consumers surveyed believe the digital content they decide to purchase should be made available to them on any device they own.
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This is where it gets more interesting.
Apple is allowing publishers to sell subscriptions on the iPad if they have a subscription website in place. This way Apple hopes to sell more iPads to consumers that are very interested in a publication’s digital content.
Since the subscription website is more important than ever before, you may be interested in learning how to build them.
If so, our Building Subscription Websites webinar on Tuesday October 12th is exactly what you’re looking for. Publisher Phil Ash has developed successful subscription websites and he is willing to share his secrets with you.
You won’t want to miss Phil’s insights on how to:
- Design sites that retain paid subscribers AND convert prospects…with MINIMAL ongoing marketing effort
- Serve the needs of both print and online users
- Capture more email addresses
- Build your brand
- Communicate effectively with your technical team
- Get to market quickly
Register now for our Building Subscription Websites webinar so you can begin to better understand how to build successful subscription websites.
