Determining the appropriate keywords and keyword phrases for your website landing pages can be easy and absolutely free.
How sophisticated is your landing page optimization strategy? Do you know precisely what keywords and keyword phrases you’re targeting? Have you made a list and do you refer to it often?
If not—if you haven’t got a list of your targeted keywords—now is a good time to create it and keep it handy when writing your online articles and tips.
Determining the appropriate keywords and keyword phrases can be easy and absolutely free.
The free keyword suggestion tool from Wordtracker can generate up to 100 related keywords and an estimate of their daily search volume.
With a paid subscription to Wordtracker.com you can generate thousands of relevant keywords to improve your organic and PPC search campaigns. Go to www.wordtracker.com/free-trial.html for a free trial.
Also useful and free, the Google AdWords Keyword Tool (https://adwords.google.com/select/KeywordToolExternal), is a great way to generate synonyms and variations of your existing keywords.
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The key phrases and words that your audience understands and uses most frequently will improve your ranking in the search engines, which are designed to evaluate relevancy as a “human” would. Whenever possible, try to get at least one of your keyword phrases into your headline and subhead.
Do you know this useful Google hack?
Years ago, bookstores used to sell a ton of dictionaries in May and June. That’s when they were given by parents and grandparents to new grammar school and high school grads. “May you never be at a loss for words…” was a favorite inscription.
Today, print dictionaries are not as popular. The generation that has grown up with computers and Internet access has numerous online dictionaries and thesauri to consult. Why go hunting in a heavy, moldy smelling tome, when the definition you seek is only a few keystrokes away?
Here’s a favorite Google hack of the wired generation: Type into the Google search box “define: yourqueryword“. That little trick often provides definitions, synonyms and much needed inspiration to weary copywriters.
For those of us who occasionally like to browse, turn pages, and are comfortable actually handling “material made of cellulose pulp derived mainly from wood or rags or certain grasses,” there are still books printed on paper. Merriam Webster’s Collegiate Thesaurus is still the gold standard.
