Offer an additional bonus to new members for information about how they found your membership website
Do you know where your best membership website traffic is coming from? Not merely the casual visitors to your home page but the serious customers who actually join your membership website?
Is it Google, Yahoo! or MSN?
Do you get more members referred to your membership website from paid affiliate links or from the chance mention of your membership website in a discussion forum?
If your content management software can’t track page referrals, it’s difficult to know what’s working best to bring new subscribers to your membership website.
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You can’t manage what you can’t measure. But you can get anecdotal evidence by simply asking each new member you enroll.
Send him/her a welcoming email and offer an additional downloadable bonus for answering just one question: “How did you first learn about our membership website? Please be as specific as possible.”
Keep a record and total up the results. Soon you’ll have some basic data on what’s working best and where you should increase your membership website promotion efforts.
