Your online marketing campaign is worthless if you don’t secure the email addresses of visitors to your website and get their permission to follow up with them.
We’ve all heard the phrase a thousand times, since the dawn of postal direct response marketing, “the money is in the list.”
Make no mistake about it. List building with rapid conversion landing pages is the lifeblood of your online marketing campaign. You must build a database of loyal individuals to whom revenue-generating products may be promoted on a regular basis.
You can spend as much as $2 or $3 or more per click on a PPC advertising campaign to drive users to a rapid conversion landing page, but if they don’t convert — if they can’t “rapidly” and effortlessly become additions to your customer database — all your efforts are fruitless.
Make certain you’re converting the traffic you pay so dearly for. It simply requires the proper conversion architecture on the website.
Request an email address to download the giveaway. Ask the visitor to subscribe to a free email newsletter, or “tips,” or “regular updates.”
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On the rapid conversion landing page, the user should be either (1) presented with a signup box into which he can enter his email address or (2) presented with a button that takes him to a second page, at which he can enter his particulars. Generally, the one-step offer meets with less resistance or friction.
Make it effortless. Pre-check the user agreement box, so that all the visitor needs to do is click the button. And don’t clutter up the page with anything that creates anxiety or asks the user to “think.”
The conversion architecture for conversion landing pages should be overt and aggressive, since conversion to order is the page’s singular strategic intent. Text links, order buttons and order forms are the three most common devices that website designers use to empower the user to initiate a direct response transaction.
But what you do not want on your rapid conversion landing pages is lots of text, or some other form of content. Anything that might slow the user from entering his email address should be removed from a rapid conversion landing page. This means no navigation or tabbed architecture.
You want visitors to visit the page and sign up for your free downloadable report or free email newsletter and complete the transaction as quickly and easily as possible. The longer a user sits on a webpage, the more likely he will click the “back” button or venture somewhere else. The faster you can trigger conversions, the more conversions you’ll generate.
Rapid conversion landing pages produce the maximum conversion rate of all online list-building techniques. If done well, they can produce conversion rates of up to 16 percent!
If you convert a high percentage of your website traffic to potential customers, and a sufficient number of them become paying customers, your rapid conversion landing pages are succeeding.
