Specific colors and an engaging design will help in building a community
There are certainly a number of secrets behind developing a successful subscription website. There are different design strategies and business models to follow, depending on what you’re looking to include specifically in your subscription website.
Regardless of these factors, all subscription websites aim to attract visitors who will become long-time subscribers. To achieve this, one must take into account the aesthetics behind your subscription website’s design. You may be a fan of the way your website looks, but are your visitors? After all, they are the ones who really matter to your success.
The colors that keep subscribers coming back
Many of the top websites appear to use the same four colors. Of course there are variations in these sites and these colors, but the variations are slight shade changes at the most. Why is this? Well, these top websites are profitable companies that are able to hire outside consultants who are knowledgeable on color theory.
Most of these top websites include a color scheme of only four different colors and a lot of white space. These colors typically include two shades of blue, a shade of gray, and a shade of yellow. Do any of these colors work for your company? It would be worth taking a look into the possibilities behind changing your subscription website design. Proper color preparation of your website will help in retaining more visitors. For more on subscription website design, download of our free report Subscription Website Design now and gain immediate access.
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More aesthetics behind successful subscription website design
To be appealing to visitors your website should be clean and information-rich. Take your entire website into consideration while contemplating the aesthetics of it and pay close attention to everything on the screen. Do you have images? While too many out-of-place images could be distracting, a healthy amount of well-positioned images will be attractive to viewers.
Are you headlines well-designed? And as we mentioned above, how intelligent is the use of color on your website? These components will create an alignment between all the parts of your website and make it aesthetically pleasing.
What will a well-aligned, aesthetically-pleasing subscription website do for you?
Strong aesthetics and use of a successful color scheme can produce comfort and contentment with your subscribers. This is true for all websites, but especially for content-heavy archives like subscription websites. Without a proper design, navigation through these sites can be extremely difficult.
Aesthetics, however, are just the tip of the iceberg when it comes to successfully creating a subscription website. To learn more on this intriguing topic, join our upcoming webinar Developing Successful Subscription Websites on January 26th, 2010 at 12:30 pm EST.
