As webpages grow more complex and designers strive to provide impact and interactivity, loading a page can take longer and longer—even over high speed connections. Slow-loading pages will cause losses in the number of readers, page views and advertising impressions, and, as a result, losses in revenue.
Broadband has dramatically shortened download time, but those with broadband don’t want to wait even three, four or five seconds for a webpage to load. Their eyes begin to dart around, and they become impatient. So your main entry pages, in particular, must load quickly.
The Webpage Analyzer™ is another great tool for benchmark testing of your site. It can be helpful to site designers in diagnosing what’s wrong, but does not provide a 100 percent accurate measurement of load time. In order to measure a true, worldwide user experience, you would need to test your site every 15 minutes (or every half hour) with every type of connection, all over the world. This would be madly expensive in terms of both time and money, so the Webpage Analyzer™ offers the next best thing.
