Even before the Internet took over our lives, there were marketers who made a great living offline promoting their products and consulting services.
One man, speaker/copywriter/consultant Dan Kennedy, was someone who took this “old school” knowledge and parlayed it into a strong cyberspace presence. The copywriters on my team have studied Dan Kennedy’s work and he has greatly influenced a plethora of online marketers as well as many brick-and-mortar businesses who have produced a strong ROI for themselves. Dan has said on a few occasions that he’s not a fan of the Internet, and I believe has said he knows nothing about computers. BUT I am pretty sure the folks on Team Kennedy do. And they do an excellent job for him.
Dan’s very knowledgeable about his field and he simply “walks his talk.” When it comes to marketing, branding and getting results for small niche neighborhood businesses, professionals (chiropractors, doctors, accountants), up to large conglomerates, Dan delivers.
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Here are a few interesting notes Peter J. Fogel made when he did a landing page review of one of Dan Kennedy’s landing pages.
- His USP, which he’s transformed into a strong branding message, is the “The Millionaire Maker.”
- He can certainly back up his USP proclamation having been quite successful as an in-demand copywriter/marketing consultant for the Tony Robbins of the world in Gunthy Renker infomercials… as well as drastically influencing online millionaires like Yanik Silver.
- If you want an education in knowing how to overwhelm a prospect with LOTS of goodies (i.e. value, value and more value) so you can get their name, snail and email address—with the goal of bringing them into your profit pyramid—then this is the site to study.
- You want to build your list? Then this is the ultimate “name squeeze” page. Dan does it as well as anyone in the western hemisphere.
Check out his landing page and let us know what you think.
