The strategy of the ConsumerReports.org homepage is very clear in differentiating Paid Content from Free Content. Here are some tips to adopt from their successful membership website:
- Make your “Join Now” button as prominent as they’ve made theirs.
- Add a “for Subscribers” heading above paid content.
- Place your “Log in or Subscribe now” links as prominently as they’ve placed theirs.
- Don’t forget to place subscription pitches on your blocker pages. Their blocker page is very clean and effective.
All these steps CR has taken to improve their homepage message make the site strategy very clear to a visitor.
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