Components you should have within your periodical website hub
The components of your periodical hub need to be working together. The hub is one major organism that lives and thrives as each singular part contributes to the whole.
If you are working with a periodical website hub then you most likely have two goals in mind: building traffic to your site and building circulation. The size of your circulation directly relates to the success you will have.
As the size of your circulation is so important, you need to rely on your website’s architecture to attract and convert visitors into lifelong subscribers to your email newsletters and potentially consumers of your other products.
The three types of web pages needed for your periodical website hub include:
1 – The Home Landing Page. This page is surely recognized by anyone who has ever surfed the web. It is the most familiar of all the web page types and considered to be the entry point into a website. The home page may be the most popular type of page, but it only accounts for 15% of all inbound traffic.
2 – The Index Pages. These pages give background to the site and should be considered as the master index of all content for the website. There are separate indexes for different types of content.
For instance, one type of index pages may list the authors who contribute to the site and lead to an additional author landing page that would provide a list of articles written by each specific author.
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3 – Authority Page. These pages consist of core content and typically include an article landing page or a rapid conversion landing page. The content making up these articles are what will help build interest in your website. The more consistent and relevant the content, the more your visitors will come back. This is also the place where a trusting relationship can begin between you and your audience.
Over time, you will hopefully build a hub containing thousands of articles which will be a culmination of individual blog posts, archived material and the content you send out via email.
Furthermore, if you have thousands of articles on your website, you will want to carefully catalogue all of this information.
Our suggestion is to create clusters based off keywords. This will make desired information much easier for your viewers to find. Each cluster formed should also have a rapid conversion landing page (RCLP) associated with it.
Build up your content for each cluster and keep them balanced. Strive for one hundred pages of article content for each cluster and offer a free report at each RCLP. After a visitor subscribes by giving their email address, he or she will receive the free report after opting-in.
This system works together in disseminating information to wanting consumers while building traffic and circulation for yourself. There are some additional steps in this process that’ll increase your website’s efficiency and success. Join Mequoda Pro today to view our Website Conversion Architecture webinar on demand and learn specifically how to profit from these website design strategies.
