Building a new social media strategy by leveraging Twitter for content
Yesterday we noticed in The Sun, that it’s becoming more and more popular to go out and use tweets on Twitter to build a news story.
Perez Hilton already had this down from the get-go as soon as celebrities started tweeting. He’d base entire article on a single tweet written by some teenage pop star. Then those pop stars would quit Twitter, saying, “Twitter should just be, like, banned from this universe.“ OMG, like, wow.
On a more professional level, The Sun used tweets to gauge feedback, like this:
Balding Crow — who moans about managers earning more than grass-roots staff while banking his bumper salary — has become a figure of hate online.
Tens of thousands of Facebook users have joined protest groups such as We Hate Bob Crow and Bob Crow Is A W*****.
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And thousands more took to Twitter to vent their anger this morning.
One user tweeted: “If there’s a hell, I hope Bob Crow rots in it. Most people affected earn less than the average RMT member.”
Another added: “Bob Crow is an enemy of London. He is totally out of touch. Everyone is making cuts. Get over it.”
Even the New York Times is on the bandwagon for using Twitter as real news and opinion:
Weigel’s nod to Beck’s Mormonism raises an interesting secondary point about the weekend’s events. Watching the “Restoring Honor” rally, Reihan Salam tweeted: “Who else thinks Beck is more of a tent revivalist than a political pitchman, and that his ultimate goal is to win souls for the L.D.S. Church?”
Have you thought about how you can use tweets to build more opinion into your own articles? Try using Search.Twitter.com to search for your article keywords and see what you can come up with.
