Sonia Simone, CMO and Co-Founder of Copyblogger Media once said, “If your reputation sucks, none of it matters. People with lousy products, crummy business practices, and shady backgrounds get found out. And word spreads with frightening speed.”
So why isn’t it as easy for words to spread at a delightful speed, when you have amazing products, stealthy business practices and a fifty-year reputation of producing quality content?
It’s all about the marketing, baby.
You take a chatty, socially-savvy blogger, and they can out-traffic a large publisher in just a few years if they join the right circles, attend the right networking events and have enough of a personality to carry them. It’s all about the small-business movement right now, and you’re going to continue to see a rise in support for “the little guy” even more as time goes on.
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For large publishers, new strategies for learning humility and modest marketing will be the ones that bring you through the end of this recession and back into the hearts of consumers. These strategies start with the following:
- Make time to talk with your customers in social media, forums and blog comments
- Ask questions, conduct surveys and elicit a response from subscribers about what they want from you
- Consider more user-generated content on your website, blog, and in your magazine
- Fire the robots, hire those chatty, socially-savvy folks I was just walking about
If you’d like to train your staff on the new best practices in social media, or would like to schedule a WebEx that addresses questions specific to your online publishing company, please contact Kim Mateus, via email or phone (401) 293-0401.
