Customer reviews generate popularity on the Internet
If you stumble across a new product online, or have been researching a potential purchase for weeks, a defining moment in the buying process can be a customer review.
Many of you have probably experienced customer reviews of some sort online. Retailers online who have made it a point to ask for customer reviews have seen the benefits of doing so.
According to Sam Decker, the CMO of Bazaarvoice who was interviewed by eMarketer, “reading reviews is universal and 80% of consumers look at reviews before they buy.”
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In today’s digital world of content sharing, customer reviews can be utilized in a number of ways by organizations. Products can be designed or altered due to customer reviews; marketing efforts can be based off the feedback from customers and overall branding efforts can be a focus of sharing customer feedback through social networks.
According to Decker, customer reviews help conversions and SEO traffic to go up while also increasing customer satisfaction and brand trust.
Do you ask for customer reviews or allow customers to add their feedback to you website easily? If so, try using those results in your marketing efforts. For instance, if you compiled a set of customer reviews, you could Tweet about them saying something like, “Thank You All For Your Feedback. We Got Some Great Insight. Please Don’t Hesitate In Letting Us Know What You Think.”
Do you have any other strategies for receiving customer reviews and using them to build brand awareness? I’d love to hear your suggestions.
And for more on eMarketer’s interview with Bazaarvoice, check out the original article.
