Re-optimize your website where needed, including landing pages with video content
Offering video content is an exciting endeavor for digital publishers. And beyond the excitement of reaching the online community with this content, it can help you build a larger audience.
Many publishers have already realized that using video as a form of affinity content is a great way to build upon their email marketing lists. Such digital publishers offer access to streaming video, or free downloads, in exchange for a valid email address.
Other scenarios have digital publishers offering premium video content as a viable revenue stream. With the growth of tablets and smartphones, online video is a medium with great potential.
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As with any landing page, white hat SEO is important in ranking and developing an active community. With Google making algorithmic changes often, it’s important to stay up to date. April’s Penguin update was responsible in weeding out web spam, and in the process, penalized approximately 3.1% of search queries in the English language. This estimate is directly from Google.
To adequately educate website owners and operators of the latest Google algorithmic update, we’ve created the Playing Nice with Google Penguin webinar. This 90-minute program shares seven specific ways to avoid engaging in punishable offenses, and helps you focus more on white hat SEO.
Order Playing Nice with Google Penguin now, or join Mequoda Pro and to learn more.
