“The days of renting or buying email lists are over. Email exchanges with aligned partners is the quickest, easiest, and cheapest way to grow your audience.”
I Like Crochet now reaches more than 275,000 unique active subscribers with daily email newsletters. While compelling content is key to the success, quick scalability has come from robust audience development efforts built upon a successful Email Exchange program.
“Our team has built relationships with hundreds of publishers for more than two decades,” says Mequoda founder Don Nicholas, “and now, we’re working with those same publishing professionals to build our audience and theirs.”
Mequoda’s Email Exchange program—which includes I Like Crochet and Mequoda Publishing Network’s four other brands—is the essence of simplicity, where publishers with similar audiences agree to reciprocal marketing efforts. “We send an email extra newsletter promoting our partner’s offer, and they send a reciprocal effort promoting our freebies to their list—and that drives our audience development program,” says Christy Page, Mequoda’s Sponsorship and Operations Director.
And the benefits of Mequoda’s Email Exchange program are compelling:
- Email exchanges are quick email list-builders.
- Email exchanges are inexpensive.
- Email exchanges are low risk—a great way to reach like-minded demographic audience segments.
- Email exchanges are easy to execute.
- Email exchanges are powerful “endorsements”—with aligned partners sending offers to their email lists, the implied endorsement helps boost response.
Successful Email Exchange partners for Mequoda’s brands include the obvious gardening, cooking, and crafting lists with similar demographics and do-it-yourself lifestyles. Mequoda has likewise been successful with a wide variety of travel, health, and spirituality brands that also have similar demographics.
Mequoda has now become an industry leader in promoting and executing Email Exchanges with like-minded partners.
“We are following all of our best practices around search engine optimization, social media optimization, and paid media campaigns,” says Nicholas. “At the end of the day, our Email Exchange program is far and away our biggest source of new audience members.”
If you are interested in learning more about our Email Exchange Program, please reach out to me at Christy@Mequoda.com.
About I Like Crochet: I Like Crochet is a household name known for its quality, style, and commitment to providing readers only with the best of the best. Since its start in the summer of 2014, I Like Crochet has worked hard to find incredible crochet patterns from top designers. Members stay on top of crochet fashion trends and discover a world filled with thrilling patterns, crochet tips and tricks, simple-to-follow tutorials, and more. Plus, with crochet videos and tutorials for crochet stitches, there are lots of ways for members to expand skills and learn how to crochet with new techniques. Each pattern is tech edited and tested. I Like Crochet believes strongly in building up a community of talented designers and readers of all skill levels.
About Mequoda Publishing Network: Mequoda provides actionable ideas, inspiration, and advice for gardeners, cooks, and crafting enthusiasts—with the goal of improving their lives and increasing personal enrichment and enjoyment. We operate five multiplatform consumer brands, including six magazines, 28 email newsletters, and more than 100 digital books. We partner with dozens of sponsors to help them market their products to our audiences.
For nearly two decades, Mequoda has explored and expanded the evolving art and science of multiplatform publishing and marketing. With in-depth research, aggressive testing, and cutting-edge strategy, Mequoda has developed a reputation as an industry leader for building and operating multiplatform communities that serve, engage and delight consumers, sponsors, and affiliates.
Contact: To learn more about our Email Marketing and Broadcasting Services, Exchange Program, or to become a marketing partner with any of our publications, please contact Christy Page at Christy@Mequoda.com or 781-556-1006.
