This free report from Mequoda Group discusses principles of a successful content marketing strategy that online publishers and content marketers are currently utilizing to create communities around their content
(Nationwide)—The Internet has become a media-rich landscape ripe for content marketing. Users can find content that interests them in many different formats, from written pieces to audio and video.
This is part of the reason why the Internet’s popularity continues to increase. Online publishers and content marketers can take advantage of this landscape by engaging in content marketing on many platforms.
For instance, let’s take a look at the media pyramid below. This pyramid shows the different platforms that can be used to share and spread content to an interested audience. A strong content marketing strategy is beneficial for all of these platforms.
As you can see from the image, “email” and “web” components are towards the base of the pyramid and necessary components of successful content marketing strategies.
Building a loyal base of email subscribers through content marketing affords online publishers and content marketers the opportunity to consistently communicate with their audience going forward.
The “web” aspect of content marketing can incorporate many sides. Creating search engine optimized blog posts is one often-utilized method for content marketing with the written word. SEO blog posts or landing page content can focus on promoting for a free downloadable product, be it a free report, an audio podcast or a video tutorial.
All blog posts created by an educational publication should be used as social media fodder. Combining social media with content marketing helps online publishers and content marketers stay current with their audience members. Going this route also allows the sharing of content to be open and free – which is a prime aspect of content marketing that helps build larger circulation numbers and brand recognition.
For more on these seven principles of the highly successful content marketing strategy, including the content marketing strategy of using many platforms, start with Mequoda Group’s free Content Marketing Strategy 2011.
Receive a free digital copy of Content Marketing Strategy 2011 now.
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