Email is technology’s gift to marketers. For good or bad, it allows companies to send word of their products and services into the inboxes of millions more people than your average direct mail sent to households at street addresses – 3.3 billion accounts, with more than 90% of Americans using email every day, according to MarketingSherpa’s Benchmark Survey. It’s faster, cheaper, interactive, trackable and more immediate than just about any communication technology we’ve ever had.
That’s why at Mequoda, getting our message into all those inboxes is one of the cornerstones of our method.
Of course, we have the resources and expertise to vigorously promote our content, but not everyone does. That’s why there are literally dozens of email marketing services out there who can help even marketing rookies deploy professional, cost-effective email campaigns.
But with so many choices, how do you decide on an email marketing service? What should an email marketing service provide?
What you want from your email marketing service
There are several criteria to consider in choosing an email marketing service. These include the features that are included, user-friendliness, the analytic options that are available, help and support, and, of course, cost. Surprisingly, costs can vary widely, despite the competition that’s out there for these providers.
Most email marketing services include features that let you import contacts into their program, templates for creating emails, and various reporting functions. Look for extras in the email marketing service you choose: The ability to autosend emails when a specific event occurs, such as a visitor downloading a free report; social media functions; spam-checking functions, which we consider to be absolutely critical; and a survey option, something that’s nice but not mandatory to have.
Also consider the ease of use for your email marketing service. Navigation should be intuitive, and if you’re a real beginner, a WYSIWIG interface is essential. Some email marketing services include an HTML option for more advanced users.
Mequoda uses a top-tier email platform that is cost-effective, follows industry best practices, and focuses on getting your messages past SPAM filters and into recipients’ inboxes. You can get access to this cost-efficient email management system for effectively engaging and monetizing your audience by joining our cooperative to benefit from lower email costs in a shared environment. Plus, you’ll have access to award-winning copywriters and designers to help you craft powerful email messages—services include:
- Email subject lines that get past SPAM filters and get opened by recipients
- Email copy that is engaging and delivers results
- Calls-to-action that motivate recipients to act
- Email design that is eye-catching and follows current best practices
- Testing strategies for your email marketing that will make a difference and boost results
- Email segmentation techniques that will help you realize new revenue from current subscribers
There is no shortage of email marketing service companies, and no excuse not to jumpstart your marketing with a professional email campaign. And if you have your own recommendations based on experience, please share them with the community!
About Mequoda Publishing Network: Mequoda provides actionable ideas, inspiration, and advice for gardeners, cooks, and crafting enthusiasts—with the goal of improving their lives and increasing personal enrichment and enjoyment. We operate five multiplatform consumer brands, including six magazines, 28 email newsletters, and more than 100 digital books. We partner with dozens of sponsors to help them market their products to our audiences. For nearly two decades, Mequoda has explored and expanded the evolving art and science of multiplatform publishing and marketing. With in-depth research, aggressive testing, and cutting-edge strategy, Mequoda has developed a reputation as an industry leader for building and operating multiplatform communities that serve, engage, and delight consumers, sponsors, partners, and affiliates.
Contact: To learn more about our Email Marketing and Broadcasting Services, Exchange Program, or to become a marketing partner with any of our publications, please contact me at Christy@Mequoda.com or 781-556-1006.
