via WSJ. magazine
WSJ. magazine released its fourth annual “Innovators” issue this November, which honors individuals who have significant influence in their respective field.
This type of issue has the ability to attract a lot of interest, and that’s exactly what happened with advertisers. Luxury Daily has the story. “The combination of innovation, glamour and success has resulted in the November issue seeing a 47 percent increase in ad pages from the year-ago edition.”
That increase of advertising is responsible in part to new advertisers. According to Anthony Cenname, publisher of WSJ. magazine, “Sixty-nine percent of our advertisers are new to the issue, including Harry Winston, Bulgari, Gucci, Carolina Herrera and Coach, who ran in WSJ.’s first-ever gatefold.”
Cenname sees the diverse content range part of the reason that advertisers are coming to the magazine. There are also opportunities for innovative ads, like the tri-fold advertisement for Coach handbags in the November issue.
Read more about WSJ.’s new advertisers at Luxury Daily.
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