via Digiday
Digiday recently converted a report from Magna Global on the outlook for programmatic advertising into five helpful charts, and the results show a strong future for the U.S. innovation that is spreading quickly worldwide.
Programmatic advertising refers to the type of transaction, which is automated for buyers in both purchase and placement by digital publishers. “In some cases, programmatic adoption is being sped up, particularly in smaller markets, where added human costs on media transactions show up more glaringly on account of smaller order size,” Brian Morrissey writes. The “programmatic ad market will grow from $12 billion in 2013 to more than $32 billion in 2017.”
One chart illustrates that while the U.S. dominates in programmatic spending – 63% percent in 2013 – the rest of the world will catch up in fewer than five years. Another chart shows the unsurprising rise in the Asian spending market, while still another reveals that Germany will be the most reluctant to embrace programmatic advertising.
To read more about the rise of programmatic advertising, visit Digiday.
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