Publishers merely posting their magazine content online are leaving readers to their competitors.
Forbes Media began with a focus on the entrepreneur and capitalist class almost 90 years ago—born into an entirely different world of media. Forbes adapted as new technologies emerged over the decades, and with today’s Internet revolution, Forbes is marching forward with the entrepreneurial spirit.
Forbes’ websites generate between 15 and 20 million unique users a month and have been growing about 50+ percent annually for several years. At that level of readership, Forbes.com’s advertising revenue is set to surpass the magazine that started it all. The biweekly magazine and the website are not all that Forbes offers, however. Forbes’ media arsenal includes:
- A syndicated radio program
- A cable TV program
- A video broadcasts streaming online
- 10 foreign, local language editions of the magazine
- More than 35 paid and free newsletters
- About 12 annual international conferences and seminars
This staggering level of diversity is further enhanced by Forbes’ commitment to unique content for each medium. Forbes Inc. President and CEO Steve Forbes told Mequoda Daily that about 98 percent of the website’s content will never be found in Forbes magazine.
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According to Mr. Forbes, his print magazine mainly focuses on in-depth analysis, which allows the network’s other media, like the video and radio broadcasts, to satisfy his customers’ other informational needs. This strategy leaves no stones unturned in terms of topics that Forbes could be delivering to its customers.
Having a website with unique content is only one of the many marketing strategies that the Mequoda Research Team has identified as a major contributor to Forbes.com’s success. Discover how Forbes frequently and efficiently draws website visitors to fuel their advertising revenue in Forbes Media Network Mequoda Case Study.
