Experience 90 minutes filled with complete strategies for content licensing and learn all the details
Serious online publishers are stirring about ways they can monetize existing editorial content.
Many of these same publishers have already adopted the content marketing model of recycling, reusing and repurposing evergreen content. They are now starting to realize there is more that can be done.
In a Mequoda Daily article yesterday, we discussed four reasons why content syndication is profitable and guidelines to follow while planning your content licensing activities.
Once understood, this conceptual information begs the question of “what do I do next?”
For online publishers who understand why content licensing is profitable and have content to facilitate profitable syndication deals, the next step is to learn the inner workings of content licensing agreements.
Today, February 1st, during our Content Licensing Opportunities webinar you will discover the additional steps that make up a successful content syndication partnership. The introductions to these steps can be found below.
Tips from media brands like you
The value in our Content Licensing Opportunities webinar is that our guest speakers actively engage in creating content partnerships. They are on the forefront of helping this revenue stream evolve within the digital landscape. If you are looking for professional prowess, this webinar is the destination.
The information provided will be first-hand knowledge on the finer nuances of content licensing opportunities. These aspects are often times overlooked during the planning stages of content licensing deals. Become familiar with them now so efficient agreements can be made without error.
Pricing: Consider your goals, the extent of customization and brand position within the market. Keep market conditions in mind pertaining to competition, alternatives, and the general economy.
Do what the sector is familiar with to avoid confusion. These pricing models may include:
-Royalties and advances
-Revenue or profit share
-Annual or periodic fee
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Staffing: The amount of employee dedication depends on the size of your brand and the syndication deals you will be aiming for.
Harvard Health Publications has multiple departments for:
-Editorial, who create the content products and play a role in the selling process
-Sales
-Sales support, which includes marketing and associated paperwork
-Account management, which could be lumped into sales or sales support
-Fulfillment/technical
EatingWell Media Group has a similar staff for content licensing that includes:
-Sales team of four
-Editors
-Registered Dieticians
-Digital tech team
Legal: Knowing your rights will help you proceed within the limitations of the law. You will be able to protect your brand while making sure you get paid for licensing your content. This section will discuss:
-Templates you can use for creating contracts
-Payment terms
-Exclusivity
-Protecting your copyright
-Use of trade names and marks
-Term of the agreement
You are almost there…
You know why to seek content licensing agreements and you have the products to do so.
Take the final step to successful content syndication and develop this new revenue stream when you attend our Content Licensing Opportunities webinar today at 12:30 pm ET. Be sure to register at or before 10 am ET to join today’s webinar.
