via the Nieman Journalism Lab
The Nieman Journalism Lab reports that Trib Talk, the Texas Tribune‘s try at sponsored content, debuted yesterday.
The Austin-based news and politics nonprofit, which partners with The New York Times, is hoping its op-eds and other posts, including multimedia, will toe the line of tasteful paid placement. The opening rates are $2,500 for three days on the home page and $12,500 for 30 days. The content will be open to comments and won’t have a pull-down date.
“Trib Talk will feature pointed, provocative perspectives on Texas politics and policy – from campaigns and elections to education, health care, immigration, transportation, criminal justice, energy and the environment,” Tribune Editor Emily Ramshaw wrote in introducing the feature. “The thought leaders who write for the site will be both well known and unsung, predictable and unexpected, established and emerging. We hope their contributions will make for the same compelling reading, viewing and listening you’ve come to expect from the Tribune. We’re also accepting columns submitted by readers like you.”
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