Increase website traffic with better freemium promotion
When you’re giving something away, it should be easy to get people to take it right? Well, that’s not always the case. First of all, a lot of people don’t trust the word “free” and require some convincing. Second, you need to have enough traffic coming to your website in order to get people to download at all. The more inbound links and website traffic you get to your freemium landing page, the more email signups you’ll get.
Drive traffic from print products: Any related content in your print products should include a link back to your RCLPs. In fact, you should have a freemium for every print product you offer. No matter whether your product is a magazine, book, or newsletter, you should have at least one relevant freemium for every product you have or every topic you write about. This way, when you write an article on a topic, you have something free to give away if your readers “visit this URL”. Offering irrelevant freemiums will not maximize traffic and inbound links.
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Link to your RCLP, not your home page: When leaving comments on external blogs, writing press releases and otherwise finding ways to build links to your RCLPs, don’t sign your name with a link to your home page. The place you want to direct traffic to is your RCLP where a user can download a report, pattern or other freemium and opt-in to your email list. So when leaving comments externally, make sure your name links to a Rapid Conversion Landing Page that collects an email address and increases conversions.
Reach out to individual bloggers: First, build up a repertoire with bloggers by leaving useful comments or interacting with them on social networks like Twitter, Facebook and the like. Once you’ve built up this repertoire, you can send an informal email to them letting them know about your upcoming freemiums. Many self-employed bloggers are too busy and overloaded with press releases; a more informal approach works better.
