Major benefits for licensing existing content marketing materials include driving traffic, building brand and generating significant new revenue streams
2011 is the year of content.
2010 brought new advances in technology with tablet devices. The iPad was referred to as a game-changer for online publishers and that prediction may come to fruition this year.
Additionally, the use of smart phones has resulted in a boom to the content industry as 40% of Tweets have come from mobile devices. The recent Consumer Electronics Show (CES) in Las Vegas, NV introduced more 4G smart phones and tablet devices that are expected to increase the popularity of mobile content going forward.
The technology is readily available, the Web is increasingly utilized for communication and more people are spending money online than ever before.
In order to be a part of this Internet evolution, online publishers and content producers have to consistently offer intriguing content, on numerous platforms, that will catch the attention of their audience while providing answers that plague the community.
The Mequoda Group has talked about creating content and distributing it through SEO campaigns, social media and online PR before. Now, it’s time to talk about another lucrative way content can be utilized.
Content Licensing
Content licensing can go two ways. First, for online publishers who have evergreen content, and continue to create a lot of new content, you can participate in licensing your content to interested parties.
For online publishers not creating content as frequently, but are in a situation where they could afford more content, buying licensed content may be the direction for you to head in. Especially since you’d likely have the opportunity to get premium content for your audience.
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Three Goals and Benefits of Content Licensing
For now, I will discuss the three goals and benefits behind licensing your content to external sources.
Content Licensing Goal #1 – Building Your Traffic: Many content licensing deals come with perks. For instance, when looking to license content, you should make a stipulation in the licensing agreement that requires a link back to your website. Doing so will direct viewers back to your own website for the remainder of the article, or for other related articles.
Content Licensing Goal #2 – Building Your Brand: The more locations you license your content, the better brand recognition you will receive.
Content licensing opportunities will increase the circulation numbers that see your content. Even if the publications you are licensing to are small, a few hundred more free subscribers to your content can yield more paying customers.
Content Licensing Goal #3 – Building Your Revenue: Licensing opportunities can put you in the position to develop a new product line and revenue stream for your existing content.
What would such a product line look like? This of course depends on the platforms you’re currently using. However, if this type of opportunity comes along, you might be able to take your content to a new medium or platform, which will be beneficial to you and those looking to license your content.
While building your revenue through content licensing, you will be able to generate money directly by licensing the content and by generating new users through the agreement.
With the demand for premium content high, you should join us for our Content Licensing Opportunities: How to Drive Website Traffic and Increase Online Revenue with Content Syndication webinar on Tuesday, February 1st. You will discover little known, highly successful strategies for generating multiple revenue streams for your existing content.
