Eleven More Tips and the Sessions to Cover Them
Here are more excellent tips to keep in mind for your business and career—and the SIPA 2011 Conference sessions that will cover those topics.
1. Get the chatbox spinning at the beginning of webinars—especially if you’re starting right after lunch. Ask registrants short questions that can be easily answered. It gets them used to the technology and involved right away. (Rethink, Repurpose and Revitalize Your Webinars: New Forms, Formats and Models, Tuesday, June 7, 10:30 – 11:30 a.m.)
2. Put your best offer in the first effort and emphasize that it won’t get better down the road. Subscribers are smart. Because they know they’ll get many chances to renew, they often hold out until the end in the hope of receiving an even greater deal. By sweetening the pot in a later effort, you reward them for procrastinating. Also, it costs you more money to mail each additional effort and it’s unfair to early renewers. (Renewals: Advanced strategies to retain more subscribers, Monday, June 6, 11 a.m. – noon.)
3. Segment your analytics to monitor visitor types and identify which channels are having the biggest impact. Then concentrate on those channels. (30 “Take-to-the-Bank” Ideas in 60 Minutes to Generate More New Sales, Tuesday, June 7, 10:30 – 11:30 a.m.)
4. Set the purpose of your landing page before actually writing it. Decide what you want the visitor to do. A great tip is to set a goal for each page. (The Holy Grail of Online Conversion Strategies: The Landing Page – Best Practices for Creating Awesome Landing Pages, Monday, June 6, 2:15 – 3:15 p.m.
5. When hiring sales people, provide written job descriptions and state your expectations. (Direct Selling: Case Studies on the Common Denominator for Cross-selling Traditional, Portal and eLearning Solutions, Sunday, June 5, 4:40 – 5:40 p.m.)
6. You want to present your bundles to advertisers so they make sense. Keep it really simple so your advertisers understand what they’re getting and how much it costs. (How to Turn Online Publications into an Advertising Goldmine, Monday, June 6, 2:15 – 3:15 p.m.)
7. When blogging, use a more conversational, talk?directly?to?the?reader writing style. Encourage interactivity by asking readers to share their experiences—and make it easy for them to do this. (Writing for the Web vs. Print: the Practical Differences, Monday, June 6, 9:30 – 10:30 a.m.)
8. There is no substitute for building close partnerships with key customers to better understand how you can serve them better. (Secrets of Selling Sponsorships for Your Content and Creating Content Sponsorships, Sunday, June 5, 2:10 – 3:10 p.m.)
9. Your entrepreneurial idea should be filling a need that you see, not just taking advantage of something you’re good at. (Entrepreneurs in Media, Monday, June 6, 2:15 – 3:15 p.m.)
10. Mind your gaps. When filling an advisory board, seek out those who fill knowledge gaps within your company or your own background. (Creating a Board of Directors or Advisory Board, Monday, June 6, 9:30 – 10:30 a.m.)
11. If existing sales and marketing channels are easily leveraged into eLearning, the opportunity is more compelling. Consider distribution first, production/operational issues second. (Moving into the Next Information Frontier: How to Launch an eLearning Business, Monday, June 6, 11 a.m. – noon)
Check out ALL the sessions for SIPA 2011 and register today! The early-bird deadline is coming up fast.
[text_ad]
