If your organization is like Interweave, busily determining how much of your audience is using tablet devices, what will you do with that knowledge in 2012?
If you expect to turn your best content into digital products, you will need to plan accordingly. This of course means taking into account the products that will be created, the platforms they will be available on, the time in which it’ll take to create and test, and the cost to your organization.
When testing is considered, it’s important to get a clear idea on how much the product can be sold for to your audience. Segmenting your email file and presenting each group with a different price point can dictate the best possible option.
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Planning a budget for one specific component of your organization is much easier than planning the budget for the launch or relaunch of an online business. However, each is necessary and possible to act on.
For a closer look at creating budgets for your online business, including a launch or relaunch project, join us at the Digital Content Marketing Bootcamp on January 24th in New York’s McGraw Hill Conference Center.
