via Newsweek
Will Newsweek’s digital magazine subscription pricing work? Ken Doctor from Nieman Labs has all the details about Newsweek’s relaunch. We found the part about their digital magazine subscription pricing to be a bit startling. Doctor writes, “The paywall isn’t unusual; the pricing is. Charging $39.99 for digital-only access is high, especially considering that the seeming competition, Time, can be gotten — in both print and digital — for no more than $30 a year.”
Newsweek bundles print and digital copies for the yearly price of $149.99. Time will tell if this strategy works. Who knows, maybe the new paper will win over our heart and wallets. To Read the rest of Ken Doctor’s article visit Neiman Journalism Labs.
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