via Eat This, Not That!
Another print magazine is launching after finding success in another medium. The Eat This, Not That! franchise, which originally started at Rodale as part of Men’s Health magazine, is becoming a new print magazine as owner David Zinczenko and Meredith struck a partnership deal.
According to an article from The New York Times, “The new 120-page magazine, which will make its debut on 80,000 newsstands and other locations on Tuesday, costs $13. It features articles on topics like recipes to maximize nutrition and weight-loss impact and a guide for making smart decisions when dining at well-known restaurants.”
Zinczenko and Tom Harty, president of Meredith’s National Media Group, have confidence about this magazine launch, as the Eat This, Not That! brand fits Meredith’s portfolio of health-related titles. This includes Fitness and Eating Well.
Read more about this new quarterly magazine at The New York Times.
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