Learn how to communicate effectively and staff properly with the Myers Briggs MBTI personality test
In a smaller online publishing business, the people you hire are one of the major keys to your success. Those who don’t possess the qualities of an entrepreneur are unlikely to last very long in your business. The print-to-online transition usually means saying goodbye to 9-5 and hello to 2am blog corrections.
If you want to learn more about your employees, offer them the option to learn more about their personality type with the Myers Briggs MBTI personality test. The results of the test indicate 16 distinctive personality types and will also help you determine how to communicate more effectively with your staff.
Our best Mequoda System Team Leaders (publishers, general managers and editors) tend to have have an S and a J in the their profile. Both make them suitable for a job that is fact based, data driven and systemic.
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Those with a high N and P may have a more challenging time being effective at running a Mequoda-type system, as they may not stay focused on each aspect of the system long enough to optimize it – instead choosing to focus on the next new thing.
Success online is often defined by what media organizations choose not to do. No organization will succeed online if they don’t focus on a targeted amount of content generation, audience building and revenue models and master them before adding more complexity to their online business system. XSXJ types tend to do this better than XNXP types.
At Mequoda, 3 of the 4 partners are XSXJs. Only our Managing Partner (Don Nicholas) is an ENTJ and he admits “I have to be managed carefully by the other three partners to avoid over-committing Mequoda Group as an organization. The ‘pull to do more’ versus ‘do what we do better’ generates a positive tension inside our organization that, to date, has kept Mequoda focused and growing rapidly.”
The key is to know yourself and your team members by type, to respect them for who they are and for who they need to be, in order to become an effective member of the team.
In the coming weeks and months, we’ll dig a little deeper into the MBTI test to help you determine the best personalities for different roles at your company.
