Sports Illustrated is one of the many Time Inc. brands playing catch-up when it comes to digital, particularly mobile. But today marks the launch of its new interface, which will emphasize features for small screens.
“It’s built with tile-like templates that editors can move around and manipulate at their will, to better respond to the news cycle and drop in scores of games while they’re happening,” Lucia Moses writes in Digiday. “Other features are designed to keep people on the site longer, given that an increasing number of visitors are coming via social. … Article pages will promote other stories in a left-hand column and at the bottom of the page. Bigger social share buttons will respond to the growing role of social media in driving traffic.”
The site will also incorporate more video, better ad viewability metrics, and will offer a new app – Fan Nation.
To read more about Sports Illustrated’s mobile redesign, visit Digiday.
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