Walk around in a crowded place for a bit and you’ll see the penetration that mobile devices have had. Smart phones are used all over to inform and entertain. Tablets are used in home for similar reasons, and then some. Now, we’re seeing some new data associated with this usage.
Here are three intriguing pieces of information from this data, collected by Custora and reported on by MediaPost:
- Mobile e-commerce is now a $40 billion market, up from $2 billion in 2010. More than a third of visits to online stores now come from mobile devices, up from just 3% in 2010
- In the past four years, the percentage of traffic to e-commerce sites from mobile devices (phones and tablets) jumped from 3% to nearly 37%.
- On mobile phones, email marketing generated 26.7% of sales, says the report, compared to only 20.9% on desktop, and 23.1% on tablet.
Read more about Custora’s data at MediaPost.
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