12 Webpage Templates Used by Today’s Top Publishers to Convert and Monetize the Most Visitors
According to Mequoda research, there are twelve master website page templates than any publisher uses.
They are organized by two types: Organic and Dedicated.
An organic landing page is a landing page that is attracting traffic naturally by google, with the main objective to get an email address. It includes the home page, topic page, article page, tag index, tag page, and author page.
A dedicated landing page is a landing page that’s primary purpose is to sell a product. It includes a rapid conversion (or name-squeeze) page, salesletter page, upsell page, access challenge (or blocker) page, priority code page, and marketplace page. According to Don, on average an organic webpage gets about a 3-5% conversion rate while a dedicated landing page receives about 20%. Home Page Example: Forbes.com
Topic Page Example: Canadian Living – Health
Article Page: Men’s Health – Is She the One for You?
Tag Index Page: People – Celebrities
Tag Page: People – Heidi Klum
Author Landing Page: About.com – Sarah E. White
Rapid Conversion Landing Page: Golf Vacation Insider – The Castle Course
Sales Letter Landing Page: InvestmentU.com – Investing in Water
Upsell Landing Page: Knitting Daily (sign up for the email newsletter to see)
Access Challenge Landing Page: Consumer Reports – Fabric Softener Ratings
Priority Code Landing Page: Student Health 101
Marketplace Landing Page: Ceramic Arts Daily: Bookstore
On article pages, our example of Men’s Health and what we call their “Story Nav” like you’ll see here resulted in a 78% increase in page views per month according to Don. He described Topic Pages as the primary second navigation. “30-40% of all users will enter through a topic page.” He also described the Tag Index page as “a pre-programmed search page, a page about pages, usually auto-generated.”
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Valuable tools that Don mentioned during this session:
WordPress.org – Free open-source blogging and configurable content management software
WordPress Plugins – Free and custom applications built for the WordPress platform
- Session 1 – Making Money Online
- Session 2 – Using New Media to Expand Your Brand
- Session 3 – Generating Website Revenue
- Session 4 – SEO Research and Analytics
- Session 5 – SEO Copywriting and Campaign Management
- Session 6 – Designing Effective Media Websites
- Session 7 – Email Newsletter Secrets
- Session 8 – Creating a Management Dashboard
