Three strategies from our Content Marketing Made Simple webinar
In yesterday’s Mequoda Daily, we discussed three content marketing tips for building user relationships.
The fourth principle of a successful content marketing strategy is just that: build user relationships.
This is the case with good reason. Without a devout audience, all publishers, online and print, would be out of a job.
We all need an audience. It’s a mutually beneficial relationship where we can help solve problems, and they can spend money on products that will help make a positive impact on their lives.
Sounds like a great relationship, huh?
If you are having trouble creating these relationships with audience members, or finding difficulty in developing a successful content marketing strategy, then our Content Marketing Made Simple webinar on March 22nd is for you.
Last week we discussed the first three principles that will be covered in Content Marketing Made Simple. Here are the next three:
Content Marketing Principle #4: Build User Relationships: This is where the power of FREE really shines through. We offer over 20 free products – white papers and audio podcasts – at the Mequoda Daily and update the content annually. The process of capturing email addresses in exchange for the free content helps us build our audience. This tactic should be utilized on every page of your website. If you aren’t doing this, join us to learn how to build a bigger email marketing file by giving away free content.
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Content Marketing Principle #5: Maximize Customer Value: In order to maintain an online audience, you will have to balance the frequency in which you email your list and the opt-out rates you experience. Presenting too many blatant promotions without enough editorial content will often result in a consistent loss of email subscribers. If you feel your list is shrinking too quickly, join us to learn the balance that successful online publishers are using to consistently grow their audience and generate revenue.
Content Marketing Principle #6: Empower Your Organization: Working towards the same goal is the most effective way an organization can succeed. In order to do this, you will have to empower your business managers by encouraging them to think outside the box. If your company’s overall focus is lacking, join us to discover how to mobilize employees, vendors and customers so that they fully share your vision.
The most successful content marketing is a combination between all seven principles that put an organization and its audience on the same page, reaching towards the same goal. Ultimately, the focus will be quality content that you provide and they seek.
To discover the seven principles of content marketing in the most time efficient, intelligible manner, join us for Content Marketing Made Simple on March 22nd when Don Nicholas, the Executive Director of Mequoda Group, will be leading this informative webinar.
