An Interactive Webinar with Practical Content Licensing Strategies
In the Mequoda Daily yesterday, we discussed two actionable approaches for content licensing that helps drive website traffic and increase online revenue while furthering brand recognition.
The two approaches from EatingWell Media Group included custom content and direct to partner deals.
Online publishers understand the current Internet landscape and realize that the industry is changing more rapidly than ever imagined.
In order to stay on top, online publishers need to consider all possible content strategies.
Even though this may be understood, many online publishers haven’t implemented any type of content licensing opportunity. Due to this, new possible revenue streams are still out of reach.
For those of you who have yet to implement a content licensing strategy, or have tested the waters but have not jumped in, we have the solution…
Attend our Content Licensing Opportunities: How to Drive Website Traffic and Increase Online Revenue with Content Syndication webinar on February 1st, 2011 at 12:30 pm ET.
This webinar will highlight two professionals succeeding in content licensing: Laura Carlsmith of EatingWell Media Group and Ed Coburn of Harvard Health Publications/Harvard Medical School.
The presentation will include approaches taken by each organization while establishing content licensing agreements and the sales and marketing components used to strike up content licensing agreements.
These include:
-Collateral materials used in the licensing process.
-The staffing, which includes marketing, sales and account management.
-Product “packaging” associated with content deals.
-Opportunistic vs. proactive approaches used by Harvard.
-Trade shows, fairs, publications, etc. that can be involved in the agreement.
-Social media efforts that should be included in the deals.
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Are you amongst those who should attend Content Licensing Opportunities?
This webinar is not for everyone. Serious online publishers that already have content created should take part in this webinar if they want to learn the successful strategies executed by our guest speakers.
The proof is in the results
The two guest speakers are great at what they do and have secured many content licensing agreements with relevant companies.
For instance, Harvard Health Publications has the following licensing agreements:
-50+ special reports that get updated every two years. These include print and electronic versions.
-48 books published with Simon & Schuster, McGraw-Hill, Jossey-Bass and Persues to name a few.
-Weekly newspaper column distributed by United Features Syndicate.
EatingWell Media Group has over 30 content distribution partners. These partners range from media company associations, health and healthcare sites, grocery and retail sites and food companies. Their partners range from Yahoo and AOL to Kashi and Pfizer.
If you are considering content licensing, this opportunity is definitely for you. How else will you know if content licensing will fit your publication and create new revenue streams for your content?
Learn more about the Content Licensing Opportunities webinar and register now.
