Digital publishing news for January 27, 2014
The Reynold Journalism Institute publishes a weekly update on innovations in journalism technology called FutureLab. Last week’s update featured a few innovations for digital magazine publishing. One of the innovations that was mentioned was called Guide. It’s a tool that converts text based content into video. The service isn’t perfect, but it’s certainly worth keeping an eye on. Another tool that was mentioned in the post was Newsbound.
Newsbound is an online app the helps you create explanatory presentations. RJI reports, “The Washington Post featured a Newsbound explainer about the silent filibuster on its blog The Fix.”
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Dr. Oz The Good Life is Set to Launch in February
The New York Post is reporting that Dr. Oz’s new magazine The Good Life is set to launch on February 4th. Keith J. Kelly writes, “The Good Life will distribute 375,000 to newsstands with a $3.99 cover price and send another 425,000 free to subscribers culled from the lists of other Hearst magazines. Carey said it even before it hits, about 50,000 have signed up for subscriptions. Advertisers in the debut issue include: Walmart, Garnier, Mazda, L’Oreal Paris, Campbell’s, Dove, Nabisco, Oscar Mayer, Neutrogena and Rado Switzerland. A second issue of The Good Life is planned for May/June.”
Hearst Launches a New Division
Fishbowl NY is reporting that Hearst has launched a new healthcare division. Chris O’Shea writes, “Hearst Health is basically a streamlining/branding decision. Unifying the five healthcare companies Hearst owns a majority stake in will make things easier for the company when dealing with clients. It will also allow Hearst to stand out more in the healthcare industry.”
Twitter Adds Analytics to Cards
Tech Crunch is reporting that Twitter has finally announced an analytics platform for its Twitter Cards ad product. Josh Constine wrote about the Twitter Cards backend, “The dashboard shows impressions, URL clicks, and app installs of a publisher’s tweets and mentions by other users, as well as easy ways to measure favorites, retweets, and follows. If Twitter can teach publishers how to create better content, the service as a whole will become more informative, engaging, and monetizable.”
BuyerZone Gets Acquired
FOLIO is reporting that BuyerZone has been acquired by TechMedia Network (TMN). Caysey Welton writes, “TMN is a digital tech and science publisher with proprieties like Space.com, TopTenReviews and LAPTOP. BuyerZone is an SMB purchasing and lead-generation platform with more than one million registered buyers and over 8,500 sellers on network.” TMN plans to keep BuyerZone as a separate operating entity.
Pinterest Gets Animated
Pinterest has announced that animated GIF’s are now supported on the pinboard social network. Mashable reporter Kurt Wagner writes, “When users come across a GIF within Pinterest, it will now show a small “play” button in the lower lefthand corner where users can start and pause the GIF. This is the same feature that Pinterest has been testing with select users, as reported earlier this week by Mashable. It will be available to all web users, including international users, beginning Thursday, according to a company spokesperson.”
