FuelNet announces the release of a free Smart Paper to help growing companies improve the success rates of their creative direct mail
The death of direct mail has been greatly exaggerated. Just as TV didn’t make radio or motion pictures obsolete, the Internet has not caused traditional media to fade into the sunset. A recent study by the Direct Mail Marketing Association found that nearly 70 percent of consumers prefer to receive announcements and information on new products from companies they are familiar with via conventional mail, versus less than 20 percent who prefer email notification.
One reason for direct mail‘s resilience is that government regulations, email filtering technologies, and consumer advocates are making some other marketing channels increasingly more difficult to use. Also working in direct mail’s favor is its time-tested ability to generate leads, orders, and revenue, at a cost that fits even a small marketing budget.
But not all direct mail promotions hit the mark. To help companies of every size improve the success rates of their direct mail efforts — no matter the format — FuelNet announces the release of a new Smart Paper, The 5 Best Direct Mail Marketing Ideas of 2008. The free paper explains how to improve the effectiveness of a direct mail campaign without breaking the bank. Insights include:
- The 7 most common mistakes to avoid
- Why the outer envelope is key to success
- How to reach “fans” to improve response rates
- Foolproof response-boosting factors to test
Visit www.fuelnet.com to get a free copy of the FuelNet Smart Paper The 5 Best Direct Mail Marketing Ideas of 2008. For more information, please contact Ken Beaulieu, chief content creator for FuelNet, at 617.457.3901.
About FuelNet
FuelNet, a division of The Pohly Company, is an Internet-centric resource for credible tips, tools, and insights on marketing, selling, brand building, and customer communications. Built around the tagline “Marketing Smarts for the Growing Business,” FuelNet is designed to help small and midsize companies build profits and beat the competition. Visitors to FuelNet’s Web site, www.fuelnet.com, can subscribe to FuelNet Monthly (available in print and as a downloadable PDF), sign up for a free daily e-newsletter, and purchase white papers, special reports, and books. The e-newsletter focuses on one key content area each day, including topics like direct mail marketing, online advertising, brand building, customer relationship marketing, customer service, and strategic communication.
About The Pohly Company
The Pohly Company is a diversified marketing and publishing services company that specializes in engagement marketing and customer communications. The company works with world-class brands, publishers, and major associations, including Continental Airlines, Coca-Cola FoodService, UAW-General Motors, Western Union, and the Association of National Advertisers, to create and advance programs that drive emotional relationships with customers and best prospects. Services include communications consulting, market research, custom publishing, media sales and consulting, and design communications. For more information, visit www.pohlyco.com.
