Content marketing continues to expand throughout the digital landscape
The concept of content marketing has been around for a long time, but it was only until a few years back that strategies of online content marketing became popular throughout the digital landscape.
With its evolution online, content marketing brings smart business practices to virtual life. Imagine it from your own point of view…someone gives you something for free, and all you have to do give that person some amount of your time (or, like Mequoda System Publishers, an email address). Regardless, its free, valuable content with no money exchanging hands.
It’s a move that publishers can easily make, as they’ve been audience-minded for years…although the technology and online strategies that make it unfamiliar territory.
3 Resources for Content Marketing
If you have entertaining or educational content, then content marketing can be utilized to bring your content to the right audiences.
By thinking like a publisher, you can discover ways to use your content to stimulate the desire of those searching for your content. If they enjoy your content enough, you then have the chance of selling an aligned to these core audience members.
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What’s been successful for content marketing is the fact that there is no deceit when employed to promote a product, which can lead to stronger, more personal relationships.
Here are a few resources for content marketing:
-Content Marketing Resource #1: Content Marketing Strategy 2011 – This free downloadable report details the seven principles of a complete content marketing strategy so your organization can plan accordingly for online content marketing initiatives.
-Content Marketing Resource #2: Mequoda Summit East 2011 – If you are considering launching or relaunching an online business, this intensive multi-day conference is worth considering. You will receive all the latest strategies for developing successful online businesses. At the Summit, you’ll have the chance to attend instructional sessions and hands-on workshops with the best in online publishing.
-Content Marketing Resource #3: Content Marketing Channel – The Content Marketing Institute is launching the Content Marketing Channel with PR Newswire as a partner. According to Folio, the Content Marketing Channel “is set to post between 10 to 15 stories a day, and an e-newsletter will be delivered to news subscribers.”
For more content marketing tips now, browse our entire category of content marketing articles…there are over 150 articles and the newest ones will be at the top.
