via The Atlantic
Add to watch list: A digital magazine from eBay.
The pioneering auction site is now placing its bid on publishing, The Atlantic reports. In October of 2013, eBay launched a hiring hunt for writers, editors, and curators and started laying the groundwork for a digital magazine.
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“We’re now in the content business,” eBay’s Devin Wenig told The Atlantic. “So, for the first time, eBay has a voice. We’re telling stories. We have an editor. We have curators. And we have writers on-staff. You’ll see that evolve to some longer-form stories, some really beautiful pictures. … It’s media-like.”
That “media-like” media will include trend pieces, enthusiast coverage, and the “same kind of content that a news organization might want to publish about the company – data-driven stories about the items people are most searching for, infographics depicting surprising top sellers, and so on,” writes Adrienne LaFrance.
The company hopes to bolster its mobile presence with the move and become a daily destination, as half of its transactions take place at some point in the process on such devices.
To read more about eBay’s publishing bid, visit The Atlantic.
